Best Seller
e.l.f. Cosmetics Precision Liquid Eyeliner - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Precision Liquid Eyeliner - Vegan and Cruelty-Free Makeup

The long-lasting Precision Liquid Eyeliner formula and pigment rich color glides on smoothly for defined and precise lines. Features a tapered brush design to create thin or bold lines for a custom look. Try a winged-eyeliner look and unleash your... more

$5.00

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e.l.f. Cosmetics Wow Brow Gel In Brunette - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Wow Brow Gel In Brunette - Vegan and Cruelty-Free Makeup

What is it? A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.Why we love:Buildable wax-gel formula with brushGives you full, voluminous-looking browsAvailable in 5 easy-match shadesNatural eyebrows that wow! This... more

$5.00

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Best Seller
e.l.f. Cosmetics Flawless Face 6 Piece Brush Collection - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Flawless Face 6 Piece Brush Collection - Vegan and Cruelty-Free Makeup

This 6 piece face brush set will give you everything you need to achieve all your favorite looks.Set Includes:Concealer Brush: Precisely cover and mask imperfections with this concealer brush.Eyeshadow "C" Brush: Expertly applies and blends color... more

$15.00

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e.l.f. Cosmetics Small Eyeshadow Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Small Eyeshadow Brush - Vegan and Cruelty-Free Makeup

Specially sheered brush tip absorbs the perfect amount of eye shadow and provides long lasting color saturation. The comfort curved brush contours the eye with natural gliding strokes for easy and accurate eye shadow application.All e.l.f.... more

$2.00

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e.l.f. Cosmetics Angled Bronzing Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Angled Bronzing Brush - Vegan and Cruelty-Free Makeup

This unique three-in-one brush allows for precision application of blush, bronzer, and all other multi-purpose powders. The angled bristles perfectly fit the curves of your cheekbone to expertly define, shape and contour your cheek area. This... more

$3.00

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e.l.f. Cosmetics 11 Piece Brush Collection - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics 11 Piece Brush Collection - Vegan and Cruelty-Free Makeup

This complete brush set includes 11 professionally designed makeup brushes for all your makeup needs. Use them at home or on the go! These cruelty-free brushes are made with 100% animal hair-free, synthetic bristles.Brush Set includes:Eyeshadow "C"... more

$30.00

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e.l.f. Cosmetics Crease Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Crease Brush - Vegan and Cruelty-Free Makeup

Applies eyeshadow precisely into the crease of the eyelid for an expertly blended look. The tapered tip is great for contouring to add depth and definition to your eye makeup. This crease brush works great with loose or pressed eyeshadow-wet or dry!... more

$5.00

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e.l.f. Cosmetics Precision Foundation Swirl Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Precision Foundation Swirl Brush - Vegan and Cruelty-Free Makeup

This Precision Swirl Foundation Brush has a fluid reservoir to swirl and blend liquid foundation smoothly onto the skin. The custom designed triangular handle provides ultimate control while the cruelty-free fiber hairs apply the optimal amount of... more

$10.00

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e.l.f. Cosmetics Blending Sponge In Peach - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Blending Sponge In Peach - Vegan and Cruelty-Free Makeup

This blending sponge flawlessly applies makeup for professionally even and smooth-looking skin. Great for creating a full coverage base, contouring or layering color. This durable sponge is washable and reusable, and perfect for use with all makeup... more

$6.00

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e.l.f. Cosmetics Ultimate Blending Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Ultimate Blending Brush - Vegan and Cruelty-Free Makeup

2018 Teen Vogue Acne Awards Best Foundation Applicator!e.l.f.'s Ultimate Makeup Blending Brush is specifically designed for advanced makeup techniques that help achieve professional looks. The large dome-shaped head and densely packed bristles... more

$7.00

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e.l.f. SKIN Makeup Mist & Set - Small - Vegan and Cruelty-Free Skincare

e.l.f. SKIN Makeup Mist & Set - Small - Vegan and Cruelty-Free Skincare

One of Allure's Best Makeup Setting Spray's of All Time!The ultimate must-have lasting makeup setting spray! Our Makeup Mist & Setting Spray is designed to hold your face and eye makeup in place all day and to revitalize makeup color with just a few... more

$6.00

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e.l.f. Cosmetics Blush Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Blush Brush - Vegan and Cruelty-Free Makeup

This cruelty-free, synthetic bristle blush brush is soft, absorbent and can be used with wet or dry products. The tailored design allows for easy maneuvering and precise color application. Can be used to apply blush or bronzer. For best results,... more

$5.00

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e.l.f. Cosmetics Prism Eyeshadow Palette - Naked - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Prism Eyeshadow Palette - Naked - Vegan and Cruelty-Free Makeup

These ultra-silky and lustrous eyeshadows look like a powder but feel like a cream, allowing for a smooth and flawless application. The luminous, shimmery formula creates a gorgeous range of looks for both day and night. Use dry for a shimmery,... more

$10.00

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e.l.f. Cosmetics Lip Lacquer In Clear - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Lip Lacquer In Clear - Vegan and Cruelty-Free Makeup

"What it is: A vitamin-infused clear lip gloss that slicks lips with all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of buildable colorSame great... more

$3.00

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e.l.f. Cosmetics Retractable Kabuki Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Retractable Kabuki Brush - Vegan and Cruelty-Free Makeup

The perfect size brush for applying powder, bronzer, or blush on the go! The soft bristles apply and blend product flawlessly for buildable coverage and the retractable head allows for controlled use and mess-free storage. The synthetic bristles are... more

$7.00

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e.l.f. Cosmetics Travel Blending Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Travel Blending Brush - Vegan and Cruelty-Free Makeup

Previously Beautifully Bare Blending BrushCreate a flawless, natural look with our Travel Blending Brush. The unique shape of the brush head provides even, streak-free coverage for a smooth, expertly blended effect. The ultra-fine synthetic fibers... more

$7.00

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e.l.f. Cosmetics Fluffy Eye Blender Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Fluffy Eye Blender Brush - Vegan and Cruelty-Free Makeup

This fluffy blender brush blends eyeshadow with ease and can also be used to set concealer with powder. The soft bristles blur the edges of eyeshadow for a soft- focus effect. This cruelty-free brush is made with 100% animal hair-free, synthetic... more

$5.00

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e.l.f. Cosmetics Precision Dual-Sided Eyebrow Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Precision Dual-Sided Eyebrow Brush - Vegan and Cruelty-Free Makeup

This dual-sided eyebrow brush has a brush to shape brows into place and an angled brush to sculpt and fill in the brow. The custom designed triangular handle provides ultimate control and luxuriously soft, cruelty-free white fiber hairs help show... more

$6.00

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e.l.f. Cosmetics Expert Liquid Liner In Jet Black - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Expert Liquid Liner In Jet Black - Vegan and Cruelty-Free Makeup

#1 Liquid Eyeliner in America!*What is it: A high-pigment liquid eyeliner with an extra-fine brush tip to create precise definition that won’t smudge.Why we love: Extra-fine brush tip delivers a precise application—no tugging or skipping! Easy... more

$3.00

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e.l.f. Cosmetics Ultra Precise Brow Pencil In Neutral Brown - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Ultra Precise Brow Pencil In Neutral Brown - Vegan and Cruelty-Free Makeup

What is it: A dual-ended, retractable brow pencil with a micro-slim tip and spoolie for creating fuller, natural-looking brows.Why we love:Dual-sided, retractible designCreamy, smudge-proof formulaUltra fine tip for extreme accuracyKeep brows in... more

$6.00

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e.l.f. Cosmetics Ultra Precise Brow Pencil In Cool Brown - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Ultra Precise Brow Pencil In Cool Brown - Vegan and Cruelty-Free Makeup

What is it: A dual-ended, retractable brow pencil with a micro-slim tip and spoolie for creating fuller, natural-looking brows.Why we love:Dual-sided, retractible designCreamy, smudge-proof formulaUltra fine tip for extreme accuracyKeep brows in... more

$6.00

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e.l.f. Cosmetics No Budge Retractable Eyeliner In Black - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics No Budge Retractable Eyeliner In Black - Vegan and Cruelty-Free Makeup

What it is: A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power.Why you’ll love it:Smudge-resistant, long-lasting formulaIntense color with a matte finishConvenient retractable designThe perfect... more

$5.00

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e.l.f. Cosmetics No Budge Retractable Eyeliner In Coffee - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics No Budge Retractable Eyeliner In Coffee - Vegan and Cruelty-Free Makeup

What it is: A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power.Why you’ll love it:Smudge-resistant, long-lasting formulaIntense color with a matte finishConvenient retractable designThe perfect... more

$5.00

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e.l.f. Cosmetics Eyelash Curler - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Eyelash Curler - Vegan and Cruelty-Free Makeup

This innovative eyelash curler has a special curved design which angles to suit all eye shapes. The plastic rubber pad applies the appropriate amount of pressure to curl lashes naturally and allows for damage-free heating. Get long-lasting curled... more

$3.00

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e.l.f. Cosmetics Instant Lift Brow Pencil In Taupe - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Instant Lift Brow Pencil In Taupe - Vegan and Cruelty-Free Makeup

What it is: A dual-ended precision eyebrow pencil and spoolie duo that helps you shape even, expertly defined brows.Why you'll love it:Dual-sided, retractable designCreamy, smudge-proof formulaFine tip for extreme accuracySpoolie end for grooming... more

$3.00

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e.l.f. Cosmetics Lip Plumping Gloss In Mocha Twist - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Lip Plumping Gloss In Mocha Twist - Vegan and Cruelty-Free Makeup

What is it: A high-shine pinkish brown lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped... more

$7.00

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e.l.f. Cosmetics Flat Eyeliner Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Flat Eyeliner Brush - Vegan and Cruelty-Free Makeup

This firm Flat Eyeliner Brush creates precision lines for instant definition. The straight blunt cut provides full-color intensity for smooth and even consistency. Use with powder, liquid or cream products for a flawless lined eye. This cruelty-free... more

$5.00

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e.l.f. Cosmetics Concealer Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Concealer Brush - Vegan and Cruelty-Free Makeup

This concealer brush is perfect for concealing small imperfections. This cruelty-free brush is made with 100% animal hair-free, synthetic bristles. e.l.f. Cosmetics Concealer Brush - Vegan and Cruelty-Free Makeup. e.l.f. Cosmetics Concealer Brush -... more

$5.00

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e.l.f. Cosmetics Lip Plumping Gloss In Champagne Glam - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Lip Plumping Gloss In Champagne Glam - Vegan and Cruelty-Free Makeup

What is it: A high-shine pink glitter lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped... more

$7.00

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e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In Everyday Smoky - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In Everyday Smoky - Vegan and Cruelty-Free Makeup

What it is: A 10-color, highly pigmented eyeshadow palette featuring smoldering shimmer and matte shades to create the perfect smoky eye look.Why you'll love it:10-piece eyeshadow palette featuring a range of light and dark shades and everything in... more

$10.00

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e.l.f. Cosmetics Lip Plumping Gloss In Pink Cosmo - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Lip Plumping Gloss In Pink Cosmo - Vegan and Cruelty-Free Makeup

What is it: A high-shine pink shimmer lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped... more

$7.00

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e.l.f. Cosmetics Eyeshadow "C" Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Eyeshadow "C" Brush - Vegan and Cruelty-Free Makeup

2011 Allure Magazine Best of Beauty Award Winner!This synthetic haired brush is soft, absorbent and can be used with wet or dry products. For best results, clean or wipe brush after each use. - Helps create the perfect smokey eye. - The medium sized... more

$5.00

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e.l.f. Cosmetics Flawless Face Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Flawless Face Brush - Vegan and Cruelty-Free Makeup

This soft, synthetic brush lets you apply product with the lightest touch for a soft, sheer, natural-looking effect. The slight point at the tip fits nicely into the contours of the face for more precise placement. Use the flat side for all over... more

$7.00

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e.l.f. Cosmetics Flawless Concealer Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Flawless Concealer Brush - Vegan and Cruelty-Free Makeup

Create an airbrush effect with the Flawless Concealer Brush using any liquid or powder concealer. The unique rounded shape allows you to contour and cover areas easily. Create buildable coverage from light to heavy for a customizable look that is... more

$5.00

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e.l.f. Cosmetics Brow Comb + Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Brow Comb + Brush - Vegan and Cruelty-Free Makeup

Keep brows perfectly trimmed and shaped with this Brow Comb + Brush. The comb side works to smooth brows for a polished, neat look. The angled brush side helps to softens hair texture and distribute product. Doubles as a lash comb to separate and... more

$2.00

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e.l.f. Cosmetics Blending & Highlighting Sponge Duo - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Blending & Highlighting Sponge Duo - Vegan and Cruelty-Free Makeup

Get our best-selling sponges for the ultimate in blending and highlighting precision. The Blending Sponge flawlessly applies makeup for professionally even and smooth-looking skin. It's great for creating a full coverage base, contouring or layering... more

$10.00

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e.l.f. Cosmetics Precision Airbrush Blender - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Precision Airbrush Blender - Vegan and Cruelty-Free Makeup

A premium brush designed for precision application of products. This tightly bound angled brush is designed to fit the contours of the face to apply liquids, creams, or powders for sheer to full coverage. The custom designed triangular handle... more

$10.00

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e.l.f. Cosmetics Blending Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Blending Brush - Vegan and Cruelty-Free Makeup

This Taklon brush can be used with wet or dry products. This loose, dome-shaped brush is perfect for blending eyeshadow. It blends color effortlessly on the lid and crease and can also be used to apply concealer. This cruelty-free brush is made with... more

$5.00

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e.l.f. Cosmetics Ultra Precise Brow Pencil In Taupe - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Ultra Precise Brow Pencil In Taupe - Vegan and Cruelty-Free Makeup

What is it: A dual-ended, retractable brow pencil with a micro-slim tip and spoolie for creating fuller, natural-looking brows.Why we love:Dual-sided, retractible designCreamy, smudge-proof formulaUltra fine tip for extreme accuracyKeep brows in... more

$6.00

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e.l.f. Cosmetics Lock On Liner and Brow Cream In Light Brown - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Lock On Liner and Brow Cream In Light Brown - Vegan and Cruelty-Free Makeup

Voted Best Mass Brow Product by Influenster!2018 Hello Giggles HG Beauty Crush Award Winner!What is it: A multi-functional eyeliner and brow cream that glides on smoothly and delivers long-lasting color.Why we love: Multi-functional; use as brow... more

$5.00

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