Best Seller
e.l.f. Cosmetics Slant Tweezer - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Slant Tweezer - Vegan and Cruelty-Free Makeup

A unique slanted tweezer ergonomically designed for easy and accurate tweezing. Professional quality stainless steel construction provides a strong grip that will easily remove any unwanted hairs.e.l.f. is proud to partner with Fair Trade USA™ and... more

$3.00

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e.l.f. Cosmetics Precision Sculpting Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Precision Sculpting Brush - Vegan and Cruelty-Free Makeup

The Precision Sculpting Brush is a densely packed and slightly curved sculpting brush that is perfect for contouring the face. The custom designed triangular handle provides ultimate control and luxuriously soft, cruelty-free white fiber hairs help... more

$10.00

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Best Seller
e.l.f. Cosmetics Dual-Pencil Sharpener - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Dual-Pencil Sharpener - Vegan and Cruelty-Free Makeup

This convenient Dual-Pencil Sharpener is the essential tool for sharpening pencils of any size to maintain professional and precise application. Two hole sizes fit a range of pencils. The cover captures shavings and allows for easy cleaning. e.l.f.... more

$2.00

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e.l.f. Cosmetics Fan Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Fan Brush - Vegan and Cruelty-Free Makeup

This synthetic haired brush is soft, absorbent and can be used with wet or dry products. For best results, clean or wipe brush after each use.Use to lightly dust on powder or to contour.Create soft color over the cheeks or apply a touch of loose... more

$6.00

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e.l.f. Cosmetics Powder Blurring Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Powder Blurring Brush - Vegan and Cruelty-Free Makeup

Previously Selfie Ready Powder BrushThis medium-sized densely packed blurring brush distributes powder evenly by blurring product into the skin for a soft-focus "selfie ready" effect. The domed shape maneuverers easily around the face making it... more

$7.00

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e.l.f. Cosmetics Clear Brow & Lash Mascara - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Clear Brow & Lash Mascara - Vegan and Cruelty-Free Makeup

What it is: A dual-sided clear eyebrow gel and mascara that grooms lashes and brows into place.Why you'll love it:Clear mascara and brow gel creates a healthy, defined lookWorks as a base under brow pencils and mascaraLong-lasting formulaSlick your... more

$3.00

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e.l.f. Cosmetics Total Face Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Total Face Brush - Vegan and Cruelty-Free Makeup

The Total Face Makeup Brush features full, slightly tapered bristles to contour the face and help build gorgeous coverage as needed. Soft bristles allow for soothing application of powders and bronzers. Great for quick full-face touchups! This... more

$3.00

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e.l.f. Cosmetics Contour Palette In Light/Medium - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Contour Palette In Light/Medium - Vegan and Cruelty-Free Makeup

What is it: A compact powder contour palette made up of four bronzing shades, designed to sculpt, shade, and brighten your complexion.Why we love:Contour powder formula with a satin finishMedium coveragePerfect purse-size compactChoose from two... more

$9.00

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e.l.f. Cosmetics Lip Lacquer In Bubbles - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Lip Lacquer In Bubbles - Vegan and Cruelty-Free Makeup

What it is: A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of... more

$3.00

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e.l.f. Cosmetics The New Classics Eyeshadow Palette - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics The New Classics Eyeshadow Palette - Vegan and Cruelty-Free Makeup

Have you ever dreamed of your perfect neutral palette? Your wish is our command! Meet The New Classics. This 18-pan palette contains a curated selection of essential matte, satin, and shimmer shades to achieve any neutral eye look. The luxe formula... more

$14.00

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e.l.f. Cosmetics Makeup Brush Cleaner Shampoo - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Makeup Brush Cleaner Shampoo - Vegan and Cruelty-Free Makeup

For a flawless looking application every time. Washes away dirt, makeup, oil and debris from your brush while conditioning the hair to provide a clean and soft application. Gentle and crafted for daily use.All e.l.f. products are free from... more

$5.00

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e.l.f. Cosmetics Expert Liquid Liner In Midnight - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Expert Liquid Liner In Midnight - Vegan and Cruelty-Free Makeup

#1 Liquid Eyeliner in America!*What is it: A high-pigment liquid eyeliner with an extra-fine brush tip to create precise definition that won’t smudge.Why we love: Extra-fine brush tip delivers a precise application—no tugging or skipping! Easy... more

$3.00

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e.l.f. Cosmetics Small Angled Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Small Angled Brush - Vegan and Cruelty-Free Makeup

This angled brush is perfect for precise color application and creates even, thin and straight lines every time. The brush can be used for applying lip color, eyebrow color, or to line eyes. This cruelty-free brush is made with 100% animal... more

$5.00

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e.l.f. Cosmetics No Budge Retractable Eyeliner In Charcoal - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics No Budge Retractable Eyeliner In Charcoal - Vegan and Cruelty-Free Makeup

What it is: A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power.Why you’ll love it:Smudge-resistant, long-lasting formulaIntense color with a matte finishConvenient retractable designThe perfect... more

$5.00

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e.l.f. Cosmetics Ultra Precise Brow Pencil In Brunette - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Ultra Precise Brow Pencil In Brunette - Vegan and Cruelty-Free Makeup

What is it: A dual-ended, retractable brow pencil with a micro-slim tip and spoolie for creating fuller, natural-looking brows.Why we love:Dual-sided, retractible designCreamy, smudge-proof formulaUltra fine tip for extreme accuracyKeep brows in... more

$6.00

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e.l.f. Cosmetics Lash & Brow Comb - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Lash & Brow Comb - Vegan and Cruelty-Free Makeup

This synthetic haired dual sided brush creates beautifully groomed lashes and brows by helping remove mascara clumps and easily defines the brows. Can be used with wet or dry products. e.l.f. Cosmetics Lash & Brow Comb - Vegan and Cruelty-Free... more

$5.00

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e.l.f. Cosmetics Liquid Glitter Eyeshadow In 24K Gold - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Liquid Glitter Eyeshadow In 24K Gold - Vegan and Cruelty-Free Makeup

What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear... more

$6.00

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e.l.f. Cosmetics Liquid Glitter Eyeshadow In Black Magic - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Liquid Glitter Eyeshadow In Black Magic - Vegan and Cruelty-Free Makeup

What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear... more

$6.00

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e.l.f. Cosmetics Liquid Glitter Eyeshadow In Flirty Birdy - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Liquid Glitter Eyeshadow In Flirty Birdy - Vegan and Cruelty-Free Makeup

What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear... more

$6.00

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e.l.f. Cosmetics Liquid Glitter Eyeshadow In Copper Pop - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Liquid Glitter Eyeshadow In Copper Pop - Vegan and Cruelty-Free Makeup

What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear... more

$6.00

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e.l.f. Cosmetics Lip Plumping Gloss In Praline - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Lip Plumping Gloss In Praline - Vegan and Cruelty-Free Makeup

What is it: A high-shine mauve lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up,... more

$7.00

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e.l.f. Cosmetics Liquid Glitter Eyeshadow In Ocean Eyes - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Liquid Glitter Eyeshadow In Ocean Eyes - Vegan and Cruelty-Free Makeup

What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear... more

$6.00

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e.l.f. Cosmetics Liquid Glitter Eyeshadow In Dirty Martini - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Liquid Glitter Eyeshadow In Dirty Martini - Vegan and Cruelty-Free Makeup

What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear... more

$6.00

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e.l.f. Cosmetics Liquid Glitter Eyeshadow In Disco Queen - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Liquid Glitter Eyeshadow In Disco Queen - Vegan and Cruelty-Free Makeup

What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear... more

$6.00

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e.l.f. Cosmetics H2O Proof Eyeliner Pen - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics H2O Proof Eyeliner Pen - Vegan and Cruelty-Free Makeup

What is it: A waterproof liquid eyeliner pen with a precision felt tip for creating thick or thin lines with intense color.Why we love:Quick-dry, long-lasting formulaHigh pigment eyeliner, smudge-proof color with a matte finishPrecision felt tip... more

$7.00

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e.l.f. Cosmetics Duo Blending Sponge - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Duo Blending Sponge - Vegan and Cruelty-Free Makeup

$12 Value for $10!This blending sponge flawlessly applies makeup for professionally even and smooth-looking skin. Great for creating a full coverage base, contouring or layering color. This durable sponge is washable and reusable, and perfect for... more

$10.00

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e.l.f. Cosmetics Luminous Putty Primer - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Luminous Putty Primer - Vegan and Cruelty-Free Makeup

Putty Primers are the #1 mass primer in America.*Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.What we love:Infused with hyaluronic acid and vegan collagen to help plump and hydrate... more

$10.00

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e.l.f. Cosmetics Bite-Size Eyeshadow In Açaí You - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Bite-Size Eyeshadow In Açaí You - Vegan and Cruelty-Free Makeup

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts.Why you'll love it:High pigment eyeshadow with blendable colorMix of 4 matte and shimmer shadesSmooth, creamy applicationIdeally sized for application... more

$3.00

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e.l.f. Cosmetics Bite-Size Eyeshadow In Carnival Candy - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Bite-Size Eyeshadow In Carnival Candy - Vegan and Cruelty-Free Makeup

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts.Why you'll love it:High pigment eyeshadow with blendable colorMix of 4 matte and shimmer shadesSmooth, creamy applicationIdeally sized for application... more

$3.00

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e.l.f. Cosmetics Bite-Size Eyeshadow In Pumpkin Pie - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Bite-Size Eyeshadow In Pumpkin Pie - Vegan and Cruelty-Free Makeup

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts.Why you'll love it:High pigment eyeshadow with blendable colorMix of 4 matte and shimmer shadesSmooth, creamy applicationIdeally sized for application... more

$3.00

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e.l.f. Cosmetics Bite-Size Eyeshadow In Berry Bad - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Bite-Size Eyeshadow In Berry Bad - Vegan and Cruelty-Free Makeup

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts.Why you'll love it:High pigment eyeshadow with blendable colorMix of 4 matte and shimmer shadesSmooth, creamy applicationIdeally sized for application... more

$3.00

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e.l.f. Cosmetics Bite-Size Eyeshadow In Hot Jalapeño - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Bite-Size Eyeshadow In Hot Jalapeño - Vegan and Cruelty-Free Makeup

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts.Why you'll love it:High pigment eyeshadow with blendable colorMix of 4 matte and shimmer shadesSmooth, creamy applicationIdeally sized for application... more

$3.00

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e.l.f. Cosmetics Bite-Size Eyeshadow In Rose Water - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Bite-Size Eyeshadow In Rose Water - Vegan and Cruelty-Free Makeup

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts.Why you'll love it:High pigment eyeshadow with blendable colorMix of 4 matte and shimmer shadesSmooth, creamy applicationIdeally sized for application... more

$3.00

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e.l.f. Cosmetics Bite-Size Eyeshadow In Truffles - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Bite-Size Eyeshadow In Truffles - Vegan and Cruelty-Free Makeup

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts.Why you'll love it:High pigment eyeshadow with blendable colorMix of 4 matte and shimmer shadesSmooth, creamy applicationIdeally sized for application... more

$3.00

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e.l.f. Cosmetics Bite-Size Eyeshadow In Cream & Sugar - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Bite-Size Eyeshadow In Cream & Sugar - Vegan and Cruelty-Free Makeup

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts.Why you'll love it:High pigment eyeshadow with blendable colorMix of 4 matte and shimmer shadesSmooth, creamy applicationIdeally sized for application... more

$3.00

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e.l.f. Cosmetics Total Face Sponge Duo - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Total Face Sponge Duo - Vegan and Cruelty-Free Makeup

These multi-sided, latex-free sponges features angled sides for an illuminating highlight and rounded sides for flawless blending. The precision point is perfect for concealing imperfections. Works with liquid or powder makeup products.e.l.f. is... more

$10.00

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e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In Need It Nude - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In Need It Nude - Vegan and Cruelty-Free Makeup

What it is: A 10-color, highly pigmented neutral eyeshadow palette in a range of easy-to-wear shimmer and matte shades.Why you'll love it:10-piece nude eyeshadow palette featuring a range of pinks, golds, and browns in matte and shimmer finishesFive... more

$10.00

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e.l.f. Cosmetics SRSLY Satin Lipstick In Pepper - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics SRSLY Satin Lipstick In Pepper - Vegan and Cruelty-Free Makeup

What it is: A moisturizing lipstick that delivers smooth, buildable color and a satin finish.Why you'll love it:Delivers buildable color for satiny lipsSilky cream formula hydrates lipsClear packaging with snap closureTalk about lip service. This... more

$3.00

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e.l.f. Cosmetics Lip Plumping Gloss In Pink Sugar - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Lip Plumping Gloss In Pink Sugar - Vegan and Cruelty-Free Makeup

What is it: A high-shine clear lip gloss with a pink and gold shimmer that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact... more

$7.00

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e.l.f. Cosmetics SRSLY Satin Lipstick In Sugarplum - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics SRSLY Satin Lipstick In Sugarplum - Vegan and Cruelty-Free Makeup

What it is: A moisturizing lipstick that delivers smooth, buildable color and a satin finish.Why you'll love it:Delivers buildable color for satiny lipsSilky cream formula hydrates lipsClear packaging with snap closureTalk about lip service. This... more

$3.00

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