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| Best Seller  | Berkley Flicker Minnow Fishing Lure Prime Time 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad this fishing bait features a unique body design and impressive dive curve that gets... more | $9.79 $6.99 go to store |
 | Berkley Frittside Fishing Lure Black Chartreuse 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of species and... more | $10.99 $9.49 go to store |
| Best Seller  | Berkley Flicker Shad Shallow Fishing Lure Blue Smelt 2/7 oz Fish with a lure designed to target shallower fish with the Berkley Flicker Shallow Shad. This crank bait is ideal for shallow-running casting and trolling providing maximum rattle and roll action. With a size profile and dive depth to imitate real... more | $7.62 $7.09 go to store |
 | Berkley Power Pop Fishing Lure Ghost Black 1/2 oz A creative spin on a familiar shape the Berkley Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard bait. Developed by the Japanese Berkley team these lures are ready for any topwater situation. Constructed... more | go to store |
 | Berkley Money Badger Fishing Lure Firetiger 6.1/2 oz Whether casting for bass or trolling for walleye the Berkley Money Badger will Catch More Fish and cash more checks! With a hybrid baitfish-crayfish design these lures are compact and aggressive delivering rod shaking tail thumping action. Featuring a... more | go to store |
 | Berkley Choppo Topwater Fishing Lure HD Rainbow Trout 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley Choppo top water lure is easy to use and designed to be fished around all types of shallow cover in calm to choppy conditions. Featuring a durable cupped propeller tail with enhanced... more | FREE shipping go to store |
 | Berkley Flicker Minnow Fishing Lure Slick Green Alewife 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad this fishing bait features a unique body design and impressive dive curve that gets... more | $9.79 $7.26 go to store |
 | Berkley Digger Fishing Lure Sexier Shad 1/2 oz 2in | 5cm Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Digger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more | $12.58 $10.93 go to store |
 | Berkley Frittside Fishing Lure Ghost Morning Dawn 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of species and... more | $13.96 $11.44 go to store |
 | Berkley Flicker Shad Jointed Fishing Lure Black Silver 2/7 oz Fish with a lure designed for exaggerated action with the Berkley Flicker Shad Jointed fishing lure. This crank bait is ideal for all-purpose trolling providing maximum rattle and roll action with jointed construction. With a size profile and dive... more | $9.12 $6.81 go to store |
 | Berkley Flicker Minnow Fishing Lure Slick Pearl Silver 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad this fishing bait features a unique body design and impressive dive curve that gets... more | FREE shipping go to store |
 | Berkley Bullet Pop Topwater Fishing Lure Danald 2/5 oz Whether you are a weekend warrior or a seasoned pro the Berkley Bullet Pop top water lure is designed for exciting top water action. Featuring a cupped mouth this lure delivers a classic spit and surface swell with a unique balance to turn nearly 180... more | $11.18 $8.99 go to store |
 | Berkley Flicker Shad Shallow Fishing Lure Slick Blue Alewife 2/7 oz Fish with a lure designed to target shallower fish with the Berkley Flicker Shallow Shad. This crank bait is ideal for shallow-running casting and trolling providing maximum rattle and roll action. With a size profile and dive depth to imitate real... more | $7.86 $5.99 go to store |
 | Berkley HighJacker Fishing Lure Black Gold 2/3 oz Whether you are a weekend warrior or a seasoned pro the Berkley HighJacker provides explosive top water action. Designed for targeting aggressive schooling fish the Berkley HighJacker has been refined to deliver the long-distance casting needed for... more | $9.98 $8.85 go to store |
 | Berkley Flicker Shad Shallow Fishing Lure Firetail Chrome Candy 2/7 oz Fish with a lure designed to target shallower fish with the Berkley Flicker Shallow Shad. This crank bait is ideal for shallow-running casting and trolling providing maximum rattle and roll action. With a size profile and dive depth to imitate real... more | $7.30 $5.91 go to store |
 | Berkley Dredger Fishing Lure Gilly 1/2 oz Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Dredger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more | $12.67 $9.57 go to store |
 | Berkley Hit Stick Fishing Lure Ghost White 1/2 oz After 15 years the code has been broken! Never before has a plastic bait been able to achieve such unique high-speed rolling balsa action but the Berkley Hit Stick has done just that. Experience true balsa-like action with the weight durability and... more | go to store |
 | Berkley Flicker Minnow Fishing Lure Flashy Pearl 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad this fishing bait features a unique body design and impressive dive curve that gets... more | go to store |
 | Berkley Spin Bomb Topwater Fishing Lure Danald 2/5 oz Whether you are a weekend warrior or a seasoned pro the Berkley Spin Bomb top water lure provides dynamic action and is designed for use around shallow areas where bass are feeding on bluegill. Featuring cupped plastic propellers with enhanced surface... more | $12.28 $9.99 go to store |
 | Berkley Flicker Shad Shallow Fishing Lure HD Bluegill 2/7 oz Fish with a lure designed to target shallower fish with the Berkley Flicker Shallow Shad. This crank bait is ideal for shallow-running casting and trolling providing maximum rattle and roll action. With a size profile and dive depth to imitate real... more | $7.27 $5.99 go to store |
 | Berkley Hit Stick Fishing Lure Clown 1/2 oz After 15 years the code has been broken! Never before has a plastic bait been able to achieve such unique high-speed rolling balsa action but the Berkley Hit Stick has done just that. Experience true balsa-like action with the weight durability and... more | go to store |
 | Berkley Choppo Topwater Fishing Lure Ghost White 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley Choppo top water lure is easy to use and designed to be fished around all types of shallow cover in calm to choppy conditions. Featuring a durable cupped propeller tail with enhanced... more | go to store |
 | Berkley Slobberknocker Bladed Jig 1/2 oz. BL Special Fishing Lure The new Berkley Slobberknocker features an innovative through-head design that is completely unique to other bladed jigs making it the ultimate solution when it comes to fishing bladed jigs. After countless hours spent testing on and off the water... more | $13.43 $11.19 go to store |
 | Berkley J-Walker 120 Topwater Fishing Lure Ghost White 2/3 oz Whether you are a weekend warrior or a seasoned pro the Berkley J-Walker 120 top water lures are designed to deliver explosive top water action. Featuring a sleek tail weighted design these lures provide casting distance and attractive easy-to-start... more | go to store |
 | Berkley Drift Walker Topwater Fishing Lure Black Chrome 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley Drift Walker top water lure is designed for finesse top water presentations. Featuring a slim hydrodynamic profile and long walking stride that is easy to start up these lures are ideal... more | go to store |
 | Berkley Bullet Pop Topwater Fishing Lure Perfect Ghost 2/5 oz Whether you are a weekend warrior or a seasoned pro the Berkley Bullet Pop top water lure is designed for exciting top water action. Featuring a cupped mouth this lure delivers a classic spit and surface swell with a unique balance to turn nearly 180... more | go to store |
 | Berkley PowerBait Agent E 1/2 oz HD Goby Swimbait Soft Bait The PowerBait® Agent E is the latest creation from Bassmaster Classic® and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling... more | go to store |
 | Berkley Flicker Shad Shallow Lure Firetail MF Hot Firetiger 2/7 oz Fish with a lure designed to target shallower fish with the Berkley Flicker Shallow Shad. This crank bait is ideal for shallow-running casting and trolling providing maximum rattle and roll action. With a size profile and dive depth to imitate real... more | $7.24 $6.50 go to store |
 | Berkley Flicker Shad Shallow Fishing Lure HD Yellow Perch 2/7 oz Fish with a lure designed to target shallower fish with the Berkley Flicker Shallow Shad. This crank bait is ideal for shallow-running casting and trolling providing maximum rattle and roll action. With a size profile and dive depth to imitate real... more | $7.15 $5.99 go to store |
 | Berkley Hit Stick Fishing Lure Sunset 84 1/2 oz After 15 years the code has been broken! Never before has a plastic bait been able to achieve such unique high-speed rolling balsa action but the Berkley Hit Stick has done just that. Experience true balsa-like action with the weight durability and... more | go to store |
 | Berkley Frittside Fishing Lure Blue Chartreuse 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of species and... more | $11.46 $9.49 go to store |
 | Berkley Flicker Shad Shallow Fishing Lure Flashy Ghost 2/7 oz Fish with a lure designed to target shallower fish with the Berkley Flicker Shallow Shad. This crank bait is ideal for shallow-running casting and trolling providing maximum rattle and roll action. With a size profile and dive depth to imitate real... more | $7.14 $5.66 go to store |
 | Berkley Hit Stick Fishing Lure Fluorescent Orange Gold 1/2 oz After 15 years the code has been broken! Never before has a plastic bait been able to achieve such unique high-speed rolling balsa action but the Berkley Hit Stick has done just that. Experience true balsa-like action with the weight durability and... more | $10.92 $8.59 go to store |
 | Berkley J-Walker 100 Topwater Fishing Lure Mullet 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley J-Walker 100 top water lures are designed to deliver explosive top water action. Featuring a sleek tail weighted design these lures provide casting distance and attractive easy-to-start... more | go to store |
 | Berkley Magic Swimmer Fishing Lure 4 1/2 oz Nat Golden Shiner Whether you are a weekend warrior or a seasoned pro the Berkley Magic Swimmer delivers a natural swimming action that elicits aggressive strikes. Featuring a tapered nose and humpbacked head these lures slice through the water creating turbulence on... more | go to store |
 | Berkley Digger Fishing Lure Moss Craw 7/16 oz 2.5in | 6.5cm Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Digger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more | $11.26 $8.99 go to store |
 | Berkley Digger Fishing Lure Gilly 1/2 oz 2in | 5cm Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Digger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more | $11.48 $8.99 go to store |
 | Berkley Hit Stick Fishing Lure Rainbow Trout 1/2 oz After 15 years the code has been broken! Never before has a plastic bait been able to achieve such unique high-speed rolling balsa action but the Berkley Hit Stick has done just that. Experience true balsa-like action with the weight durability and... more | $11.56 $9.99 go to store |
 | Berkley Hit Stick Fishing Lure Yellow Perch 1/2 oz After 15 years the code has been broken! Never before has a plastic bait been able to achieve such unique high-speed rolling balsa action but the Berkley Hit Stick has done just that. Experience true balsa-like action with the weight durability and... more | go to store |
 | Berkley Flicker Shad Shallow Fishing Lure Pearl White 2/7 oz Fish with a lure designed to target shallower fish with the Berkley Flicker Shallow Shad. This crank bait is ideal for shallow-running casting and trolling providing maximum rattle and roll action. With a size profile and dive depth to imitate real... more | $7.78 $6.77 go to store |
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