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| Best Seller  | Berkley Dredger Fishing Lure Irish Gold 1/2 oz Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Dredger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more | $13.99 $12.33 go to store |
 | Berkley Bullet Pop Topwater Fishing Lure MF Shad 2/5 oz Whether you are a weekend warrior or a seasoned pro the Berkley Bullet Pop top water lure is designed for exciting top water action. Featuring a cupped mouth this lure delivers a classic spit and surface swell with a unique balance to turn nearly 180... more | go to store |
| Best Seller  | Berkley PowerBait Agent E 1/2 oz HD Bluegill Swimbait Soft Bait The PowerBait® Agent E is the latest creation from Bassmaster Classic® and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling... more | $10.26 $8.15 go to store |
 | Berkley Fusion19 Swimbait Jighead - 1/2 Oz. 14g Fishing Lure Berkley Fusion19 hooks are for everyone from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft... more | go to store |
 | Berkley Flicker Shad Fishing Lure MF Bluegill 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size profile and dive depth to imitate real... more | $7.48 $5.92 go to store |
 | Berkley HighJacker Fishing Lure Black Chrome 2/3 oz Whether you are a weekend warrior or a seasoned pro the Berkley HighJacker provides explosive top water action. Designed for targeting aggressive schooling fish the Berkley HighJacker has been refined to deliver the long-distance casting needed for... more | go to store |
 | Berkley Vibrato Fishing Lure Nat Golden Shiner 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley Vibrato lure is designed for exciting all-water action. Featuring a deeply compressed body wider belly and thinner back these lures vibrate regardless of how they are fished. With a full... more | go to store |
 | Berkley Flicker Shad Fishing Lure Yellow Perch 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size profile and dive depth to imitate real... more | $9.67 $6.05 go to store |
 | Berkley Choppo Topwater Fishing Lure Bone 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley Choppo top water lure is easy to use and designed to be fished around all types of shallow cover in calm to choppy conditions. Featuring a durable cupped propeller tail with enhanced... more | go to store |
 | Berkley Digger Fishing Lure Chameleon Pearl 7/16 oz 2.5in | 6.5cm Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Digger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more | $10.57 $8.99 go to store |
 | Berkley Digger Fishing Lure Sexier Shad 7/16 oz 2.5in | 6.5cm Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Digger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more | $11.18 $8.99 go to store |
 | Berkley Frittside Fishing Lure Midnight Pearl 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of species and... more | $11.88 $9.49 go to store |
 | Berkley Choppo Topwater Fishing Lure Bone 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley Choppo top water lure is easy to use and designed to be fished around all types of shallow cover in calm to choppy conditions. Featuring a durable cupped propeller tail with enhanced... more | go to store |
 | Berkley Warpig Fishing Lure Spring Craw 1/2 oz Crankbaits Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Warpig. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more | go to store |
 | Berkley Flicker Shad Fishing Lure Firetail Hot Perch 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size profile and dive depth to imitate real... more | $9.82 $7.13 go to store |
 | Berkley Flicker Minnow Fishing Lure Slick Smelt 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad this fishing bait features a unique body design and impressive dive curve that gets... more | $11.40 $9.79 FREE shipping go to store |
 | Berkley Bullet Pop Topwater Fishing Lure Ghost Bluegill 2/5 oz Whether you are a weekend warrior or a seasoned pro the Berkley Bullet Pop top water lure is designed for exciting top water action. Featuring a cupped mouth this lure delivers a classic spit and surface swell with a unique balance to turn nearly 180... more | FREE shipping go to store |
 | Berkley Flicker Shad Fishing Lure Black Gold 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size profile and dive depth to imitate real... more | go to store |
 | Berkley Hit Stick Fishing Lure Stealth Minnow 1/2 oz After 15 years the code has been broken! Never before has a plastic bait been able to achieve such unique high-speed rolling balsa action but the Berkley Hit Stick has done just that. Experience true balsa-like action with the weight durability and... more | go to store |
 | Berkley Flicker Shad Fishing Lure Flashy Ghost 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size profile and dive depth to imitate real... more | FREE shipping go to store |
 | Berkley Flicker Minnow Fishing Lure Flashy Purple Candy 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad this fishing bait features a unique body design and impressive dive curve that gets... more | $9.12 $6.98 go to store |
 | Berkley Bullet Pop Topwater Fishing Lure Bone 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley Bullet Pop top water lure is designed for exciting top water action. Featuring a cupped mouth this lure delivers a classic spit and surface swell with a unique balance to turn nearly 180... more | FREE shipping go to store |
 | Berkley Flicker Shad Shallow Fishing Lure Racy Shad 2/7 oz Fish with a lure designed to target shallower fish with the Berkley Flicker Shallow Shad. This crank bait is ideal for shallow-running casting and trolling providing maximum rattle and roll action. With a size profile and dive depth to imitate real... more | $7.75 $6.29 go to store |
 | Berkley Bullet Pop Topwater Fishing Lure Ghost Bluegill 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley Bullet Pop top water lure is designed for exciting top water action. Featuring a cupped mouth this lure delivers a classic spit and surface swell with a unique balance to turn nearly 180... more | go to store |
 | Berkley Dredger Fishing Lure Blue Chartreuse 1/2 oz Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Dredger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more | $15.98 $9.57 go to store |
 | Berkley HighJacker Fishing Lure Pinfish 2/3 oz Whether you are a weekend warrior or a seasoned pro the Berkley HighJacker provides explosive top water action. Designed for targeting aggressive schooling fish the Berkley HighJacker has been refined to deliver the long-distance casting needed for... more | go to store |
 | Berkley J-Walker 100 Topwater Fishing Lure Pilchard 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley J-Walker 100 top water lures are designed to deliver explosive top water action. Featuring a sleek tail weighted design these lures provide casting distance and attractive easy-to-start... more | $11.26 $9.99 go to store |
 | Berkley Stunna Fishing Lure Shad Fillet 1/2 oz 112mm Whether you are a weekend warrior or a seasoned pro the Berkley Stunna provides exciting action. Created in collaboration with Bassmaster Classic Champion Hank Cherry the Stunna features all the refinements needed for a jerkbait to excel. With action... more | $16.82 $14.99 go to store |
 | Berkley J-Walker 100 Topwater Fishing Lure Mangrove Minnow 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley J-Walker 100 top water lures are designed to deliver explosive top water action. Featuring a sleek tail weighted design these lures provide casting distance and attractive easy-to-start... more | $9.99 $8.99 go to store |
 | Berkley Choppo Topwater Fishing Lure MF Bluegill 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley Choppo top water lure is easy to use and designed to be fished around all types of shallow cover in calm to choppy conditions. Featuring a durable cupped propeller tail with enhanced... more | go to store |
 | Berkley Money Badger Fishing Lure Northern Lights 6.1/2 oz Whether casting for bass or trolling for walleye the Berkley Money Badger will Catch More Fish and cash more checks! With a hybrid baitfish-crayfish design these lures are compact and aggressive delivering rod shaking tail thumping action. Featuring a... more | $8.97 $7.99 go to store |
 | Berkley Flicker Shad Shallow Fishing Lure Firetiger 2/7 oz Fish with a lure designed to target shallower fish with the Berkley Flicker Shallow Shad. This crank bait is ideal for shallow-running casting and trolling providing maximum rattle and roll action. With a size profile and dive depth to imitate real... more | $13.24 $7.76 go to store |
 | Berkley Flicker Shad Shallow Fishing Lure Slick Purple Bengal 2/7 oz Fish with a lure designed to target shallower fish with the Berkley Flicker Shallow Shad. This crank bait is ideal for shallow-running casting and trolling providing maximum rattle and roll action. With a size profile and dive depth to imitate real... more | $9.12 $6.99 go to store |
 | Berkley Flicker Minnow Fishing Lure Black Silver 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad this fishing bait features a unique body design and impressive dive curve that gets... more | FREE shipping go to store |
 | Berkley Digger Fishing Lure Big Money 1/2 oz 2in | 5cm Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Digger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more | $13.79 $11.18 go to store |
 | Berkley Flicker Minnow Fishing Lure Purple Flash 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad this fishing bait features a unique body design and impressive dive curve that gets... more | $8.50 $7.16 go to store |
 | Berkley Flicker Minnow Fishing Lure Slick Alewife 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad this fishing bait features a unique body design and impressive dive curve that gets... more | $9.79 $9.12 go to store |
 | Berkley Bullet Pop Topwater Fishing Lure Maverick 2/5 oz Whether you are a weekend warrior or a seasoned pro the Berkley Bullet Pop top water lure is designed for exciting top water action. Featuring a cupped mouth this lure delivers a classic spit and surface swell with a unique balance to turn nearly 180... more | $11.24 $8.55 go to store |
 | Berkley Flicker Shad Fishing Lure Red Tiger 1/2 oz Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size profile and dive depth to imitate real... more | go to store |
 | Berkley J-Walker 100 Topwater Fishing Lure CJ Shad 1/2 oz Whether you are a weekend warrior or a seasoned pro the Berkley J-Walker 100 top water lures are designed to deliver explosive top water action. Featuring sleek tail weighted construction these lures are tuned for casting distance with a hydrodynamic... more | FREE shipping go to store |
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