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| Best Seller  | Northland Mimic Minnow Shad SKU - 300078 The Northland Mimic Minnow Shad is proven for bass, crappies, walleyes, trout, perch, and pike. This bait works equally well on structure and in weeds or open water for suspended fish. The stand-up style jig head is ideal for pounding and dragging... ... more
Northland Mimic Minnow Shad SKU - 300078 The Northland Mimic Minnow Shad is proven for bass, crappies, walleyes, trout, perch, and pike. This bait works equally well on structure and in weeds or open water for suspended fish. The stand-up style jig head is ideal for pounding and dragging... | go to store |
 | Northland Mimic Minnow Shad SKU - 640560 The Northland Mimic Minnow Shad is proven for bass, crappies, walleyes, trout, perch, and pike. This bait works equally well on structure and in weeds or open water for suspended fish. The stand-up style jig head is ideal for pounding and dragging... ... more
Northland Mimic Minnow Shad SKU - 640560 The Northland Mimic Minnow Shad is proven for bass, crappies, walleyes, trout, perch, and pike. This bait works equally well on structure and in weeds or open water for suspended fish. The stand-up style jig head is ideal for pounding and dragging... | go to store |
| Best Seller  | Northland UV Mimic Minnow SKU - 596315 The Northland Mimic Minnow is proven for bass, crappies, walleyes, trout, perch, and pike. This bait works equally well on structure and in weeds or open water for suspended fish. The stand-up style jig head is ideal for pounding and dragging bottom... ... more
Northland UV Mimic Minnow SKU - 596315 The Northland Mimic Minnow is proven for bass, crappies, walleyes, trout, perch, and pike. This bait works equally well on structure and in weeds or open water for suspended fish. The stand-up style jig head is ideal for pounding and dragging bottom... | go to store |
 | Northland UV Mimic Minnow SKU - 234315 The Northland Mimic Minnow is proven for bass, crappies, walleyes, trout, perch, and pike. This bait works equally well on structure and in weeds or open water for suspended fish. The stand-up style jig head is ideal for pounding and dragging bottom... ... more
Northland UV Mimic Minnow SKU - 234315 The Northland Mimic Minnow is proven for bass, crappies, walleyes, trout, perch, and pike. This bait works equally well on structure and in weeds or open water for suspended fish. The stand-up style jig head is ideal for pounding and dragging bottom... | go to store |
 | Northland UV Mimic Minnow SKU - 750555 The Northland Mimic Minnow is proven for bass, crappies, walleyes, trout, perch, and pike. This bait works equally well on structure and in weeds or open water for suspended fish. The stand-up style jig head is ideal for pounding and dragging bottom... ... more
Northland UV Mimic Minnow SKU - 750555 The Northland Mimic Minnow is proven for bass, crappies, walleyes, trout, perch, and pike. This bait works equally well on structure and in weeds or open water for suspended fish. The stand-up style jig head is ideal for pounding and dragging bottom... | go to store |
 | Northland UV Puppet Minnow Jig SKU - 175036 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... ... more
Northland UV Puppet Minnow Jig SKU - 175036 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... | go to store |
 | Northland Eye-Candy Minnow SKU - 133826 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 133826 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland UV Puppet Minnow Jig SKU - 587373 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... ... more
Northland UV Puppet Minnow Jig SKU - 587373 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... | go to store |
 | Northland UV Puppet Minnow Jig SKU - 316142 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... ... more
Northland UV Puppet Minnow Jig SKU - 316142 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... | go to store |
 | Northland Eye-Candy Minnow SKU - 859700 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 859700 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Rippin' Minnow SKU - 764515 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... ... more
Northland Rippin' Minnow SKU - 764515 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... | go to store |
 | Northland Puppet Minnow SKU - 775802 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 775802 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Eye-Candy Minnow SKU - 630421 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 630421 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Eye-Candy Minnow SKU - 759916 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 759916 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Rippin' Minnow SKU - 926915 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... ... more
Northland Rippin' Minnow SKU - 926915 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... | go to store |
 | Northland Rippin' Minnow SKU - 805460 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... ... more
Northland Rippin' Minnow SKU - 805460 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... | go to store |
 | Northland Rippin' Minnow SKU - 606353 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... ... more
Northland Rippin' Minnow SKU - 606353 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... | go to store |
 | Northland Eye-Candy Minnow SKU - 893594 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 893594 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Rumble Shad Crankbait SKU - 569421 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 569421 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait SKU - 253096 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 253096 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait SKU - 369465 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 369465 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait SKU - 341831 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 341831 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait SKU - 304473 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 304473 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait SKU - 814790 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 814790 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait SKU - 930369 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 930369 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait SKU - 776645 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 776645 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Eye-Candy Paddle Shad SKU - 698980 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... ... more
Northland Eye-Candy Paddle Shad SKU - 698980 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... | go to store |
 | Northland Rumble Shad Crankbait SKU - 874921 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 874921 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Eye-Candy Paddle Shad SKU - 331436 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... ... more
Northland Eye-Candy Paddle Shad SKU - 331436 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... | go to store |
 | Northland Eye-Candy Paddle Shad SKU - 572777 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... ... more
Northland Eye-Candy Paddle Shad SKU - 572777 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... | go to store |
 | Northland Rumble Shad Crankbait SKU - 514035 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 514035 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Mimic Minnow Panfish Kit SKU - 999831 The Northland Mimic Minnow Panfish Kit is the perfect set up to get you started on pulling in those crappie, bass, bluegill, and trout. This 24-piece kit includes 20 baits with holographic Baitfish-Image designs in two different sizes in each color.... ... more
Northland Mimic Minnow Panfish Kit SKU - 999831 The Northland Mimic Minnow Panfish Kit is the perfect set up to get you started on pulling in those crappie, bass, bluegill, and trout. This 24-piece kit includes 20 baits with holographic Baitfish-Image designs in two different sizes in each color.... | go to store |
 | Northland Rippin' Minnow SKU - 288444 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... ... more
Northland Rippin' Minnow SKU - 288444 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... | go to store |
 | Northland UV Puppet Minnow Jig SKU - 558169 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... ... more
Northland UV Puppet Minnow Jig SKU - 558169 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... | go to store |
 | Northland UV Puppet Minnow Jig SKU - 284491 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... ... more
Northland UV Puppet Minnow Jig SKU - 284491 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... | go to store |
 | Northland Eye-Candy Minnow SKU - 360970 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 360970 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Eye-Candy Minnow SKU - 672747 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 672747 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Eye-Candy Minnow SKU - 779237 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 779237 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland UV Puppet Minnow Jig SKU - 993666 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... ... more
Northland UV Puppet Minnow Jig SKU - 993666 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... | go to store |
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