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Best Seller | e.l.f. x Tinder Put Your e.l.f. Out There Vault - Vegan and Cruelty-Free Makeup What it is: The limited-edition makeup kit includes the e.l.f. x Tinder collection: the lip trio, lipstick, makeup primer and setting mist, plus a makeup bag that holds all your date night essentials.Why you'll love it:Lock down the e.l.f. x Tinder... ... more | go to store |
Photo Finish Revitalize 8 in 1 Primer Essence by Smashbox for Women - 2.5 oz Primer A multi-tasking face spray from Smashbox that primes, sets, and refreshes while hydrating, nourishing, and strengthening skin. This primer essence has 8 skin-loving, makeup-perfecting benefits to prime, set for a natural look or leave skin dewy when... ... more | $53.76 $38.40 go to store |
e.l.f. Cosmetics SRSLY Satin Lipstick In Cocoa - Vegan and Cruelty-Free Makeup What it is: A moisturizing lipstick that delivers smooth, buildable color and a satin finish.Why you'll love it:Delivers buildable color for satiny lipsSilky cream formula hydrates lipsClear packaging with snap closureTalk about lip service. This... ... more | go to store |
e.l.f. Cosmetics Lip Plumping Gloss In Bahama Mama - Vegan and Cruelty-Free Makeup What is it: A high-shine lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up, fuller... ... more | go to store |
e.l.f. Cosmetics Lip Plumping Gloss In Pink Sugar - Vegan and Cruelty-Free Makeup What is it: A high-shine clear lip gloss with a pink and gold shimmer that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact... ... more | go to store |
e.l.f. Cosmetics Liquid Glitter Eyeshadow In Black Magic - Vegan and Cruelty-Free Makeup What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear and... ... more | go to store |
e.l.f. Cosmetics Contouring Kabuki Brush - Vegan and Cruelty-Free Makeup Create a precise application on the face, decolletage, and body using powder, bronzer, or shimmer. Evenly distributes a soft dusting of powder, perfect for contouring and highlighting. The soft bristles of this Taklon brush are vegan-friendly and easy... ... more | go to store |
e.l.f. Cosmetics Lip Lacquer In Cherry Bomb - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused cherry red lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash... ... more | go to store |
e.l.f. Cosmetics Lip Lacquer In Clear - Vegan and Cruelty-Free Makeup "What it is: A vitamin-infused clear lip gloss that slicks lips with all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of buildable colorSame great... ... more | go to store |
e.l.f. Cosmetics Hydrating Core Lip Shine In Delightful - Vegan and Cruelty-Free Makeup "What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of mauve.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of mauve and soft lip shineNourishes and conditions... ... more | go to store |
e.l.f. Cosmetics Halo Glow Pinkie Puffs - Vegan and Cruelty-Free Makeup What is it: A set of 3 reusable mini velour makeup puffs that fit on your finger for precisely applying loose and pressed powders.Why you'll love it:A set of 3 soft, finger-sized beauty puffs for precise application of loose and pressed powdersMini... ... more | go to store |
e.l.f. Cosmetics Lip Lacquer In Orange Blossom - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused orange lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of... ... more | go to store |
e.l.f. Cosmetics Squeeze Me Lip Balm In Grape - Vegan and Cruelty-Free Makeup What is it: A moisturizing lip balm in grape that hydrates with a sheer tint of color, all in a squeeze tube for easy application.Why you'll love it:New and improved formulaLightweight, formula hydrates and nourishes lipsSheer tint of grape... ... more | go to store |
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In Rose Gold Sunset - Vegan and Cruelty-Free Makeup What is it: A 10-color, highly pigmented eyeshadow palette in a warm-toned lineup of shimmer and matte rose gold shades.Why you'll love it:10-shade eyeshadow palette featuring warm rose gold hues in a range of matte and shimmer finishesSix shimmers in... ... more | go to store |
e.l.f. Cosmetics Glow Reviver Lip Oil In Jam Session - Vegan and Cruelty-Free Makeup What it is: An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color.Why you'll love it:Non-sticky, hydrating lip oil with a high-gloss finishPlush, oversized cushion applicator hugs lipsInfused with lip-loving... ... more | go to store |
e.l.f. SKIN Makeup Mist & Set - Large - Vegan and Cruelty-Free Skincare One of Allure's Best Makeup Setting Spray's of All Time!The ultimate must-have lasting makeup setting spray! Our Makeup Mist & Setting Spray is designed to hold your face and eye makeup in place all day and to revitalize makeup color with just a few... ... more | go to store |
e.l.f. Cosmetics Squeeze Me Lip Balm In Strawberry - Vegan and Cruelty-Free Makeup What is it: A moisturizing lip balm in strawberry that hydrates with a sheer tint of color, all in a squeeze tube for easy application.Why you'll love it:New and improved formulaLightweight, formula hydrates and nourishes lipsSheer tint of strawberry... ... more | go to store |
e.l.f. Cosmetics Hydrating Core Lip Shine In Cheery - Vegan and Cruelty-Free Makeup "What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of coral.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of coral and soft lip shineNourishes and conditions... ... more | go to store |
e.l.f. Cosmetics Safe Travels Face Sponge Case - Vegan and Cruelty-Free Makeup What is it: A silicone makeup sponge holder to protect your go-to beauty sponge from dirt and germs on the go.Why you'll love it:Protects your beauty sponge from dirt and grimeVented design allows sponge to completely dry between usesSilicone holder is... ... more | go to store |
e.l.f. Cosmetics Liquid Blush Brush - Vegan and Cruelty-Free Makeup What it is: An angled liquid blush brush with soft, dense bristles designed for use with Camo Liquid Blush.Why you'll love it:Designed for use with Camo Liquid Blush and other cream and liquid blushesAngled brush head is ideal for applying and blending... ... more | go to store |
e.l.f. SKIN Makeup Mist & Set - Small - Vegan and Cruelty-Free Skincare One of Allure's Best Makeup Setting Spray's of All Time!The ultimate must-have lasting makeup setting spray! Our Makeup Mist & Setting Spray is designed to hold your face and eye makeup in place all day and to revitalize makeup color with just a few... ... more | go to store |
e.l.f. Cosmetics Power Grip Dewy Setting Spray - Vegan and Cruelty-Free Makeup What it is: A bi-phase makeup setting spray with shockingly fine mist that grips makeup for long-lasting wear with a hydrated, dewy finish.Why you'll love it:Bi-phase setting spray with a makeup-gripping water phase and a moisturizing oil phase. Shake... ... more | go to store |
e.l.f. Cosmetics Lip Plumping Gloss In Pink Cosmo - Vegan and Cruelty-Free Makeup What is it: A high-shine pink shimmer lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up,... ... more | go to store |
e.l.f. Cosmetics Makeup Brush Cleaner Shampoo - Vegan and Cruelty-Free Makeup For a flawless looking application every time. Washes away dirt, makeup, oil and debris from your brush while conditioning the hair to provide a clean and soft application. Gentle and crafted for daily use.All e.l.f. products are free from phthalates,... ... more | go to store |
e.l.f. Cosmetics Lip Plumping Gloss In Praline - Vegan and Cruelty-Free Makeup What is it: A high-shine mauve lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up, fuller... ... more | go to store |
e.l.f. Cosmetics Brow Lift Applicator - Vegan and Cruelty-Free Makeup What is it: A dual-ended eyebrow brush that helps you groom and lift brows into a fluffy, feathered soap brow look.Why you'll love it:Dual-ended eyebrow wax applicator and spoolie brushTame, lift, and shape brows for a feathered lookEasily pick up and... ... more | go to store |
e.l.f. Cosmetics Pout Clout Lip Plumping Pen In In the Clear - Vegan and Cruelty-Free Makeup What it is: A moisturizing clear lip plumping gloss with a cooling sensation that gives you a smooth, glossy, and plumped-up pout.Why you'll love it:A 3-in-1 lip plumper, gloss, and balm with a cooling tingle Infused with lip-loving ingredients to help... ... more | go to store |
e.l.f. Cosmetics Lip Plumping Gloss In Sweet Talker - Vegan and Cruelty-Free Makeup "What is it: A high-shine dusty pink lip gloss with a shimmer that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a... ... more | go to store |
e.l.f. Cosmetics Liquid Glitter Eyeshadow In Ocean Eyes - Vegan and Cruelty-Free Makeup What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear and... ... more | go to store |
e.l.f. Cosmetics Hydrating Core Lip Shine In Lovely - Vegan and Cruelty-Free Makeup "What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of light red.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of light red and soft lip shineNourishes and... ... more | go to store |
e.l.f. Cosmetics Pout Clout Lip Plumping Pen In Wicked Cherry - Vegan and Cruelty-Free Makeup "What it is: A tinted moisturizing lip plumping gloss with a cooling sensation that gives you a smooth, glossy, and plumped-up pout.Why you'll love it:A 3-in-1 black cherry lip plumper, gloss, and balm with a cooling tingle Infused with lip-loving... ... more | go to store |
e.l.f. Cosmetics Lip Plumping Gloss In Petal Pressed - Vegan and Cruelty-Free Makeup What is it: A high-shine rosy beige lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up,... ... more | go to store |
e.l.f. Cosmetics Lip Plumping Gloss In Mocha Twist - Vegan and Cruelty-Free Makeup What is it: A high-shine pinkish brown lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up,... ... more | go to store |
e.l.f. Cosmetics Lash 'N Roll Mascara In Black - Vegan and Cruelty-Free Makeup What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.Why you'll love it:Gives your lashes maximum curl and liftDouble-sided and curved silicone brush works to... ... more | go to store |
e.l.f. Cosmetics Soft Glam Satin Foundation In 33 Medium Warm - Vegan and Cruelty-Free Makeup What it is: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.Why you'll love it:Long-lasting satin finish foundation that delivers medium buildable coverageBreathable formula doesn’t... ... more | go to store |
e.l.f. Cosmetics Bite-Size Eyeshadow In Pumpkin Pie - Vegan and Cruelty-Free Makeup What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts.Why you'll love it:High pigment eyeshadow with blendable colorMix of 4 matte and shimmer shadesSmooth, creamy applicationIdeally sized for application and... ... more | go to store |
e.l.f. Cosmetics No Budge Retractable Eyeliner In Black - Vegan and Cruelty-Free Makeup What it is: A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power.Why you’ll love it:Smudge-resistant, long-lasting formulaIntense color with a matte finishConvenient retractable designThe perfect... ... more | go to store |
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In So Bright Now - Vegan and Cruelty-Free Makeup What is it: A 10-color, highly pigmented eyeshadow palette featuring vibrant colors and transition shades in a range of finishes.Why you'll love it:10-shade eyeshadow palette featuring a range of bright colors and warm transition shades to create bold... ... more | go to store |
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