Berkley › blue maru 3 in 1

Berkley Flicker Minnow Fishing Lure Blue Smelt 1/3 oz

Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad this fishing bait features a unique body design and impressive dive curve that gets... more

Berkley Bad Shad Fishing Lure Blue Back 1/3 oz

Designed with a team of pro anglers and hard bait legend David Fritts the Bad Shad is the dream fishing bait for all kinds of anglers. A premier casting shad these hard plastic fishing lures capture the essence and action of handcrafted wooden baits... more

Berkley Flicker Minnow Color Slick Blue Alewife Size 3 1/2 in

Berkley Flicker Minnows are pro-designed and tournament-proven. Using the same strict development standards from Flicker Shad we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design in... more

Berkley Flicker Shad Jointed Fishing Lure Blue Smelt 1/3 oz

Fish with a lure designed for exaggerated action with the Berkley Flicker Shad Jointed fishing lure. This crank bait is ideal for all-purpose trolling providing maximum rattle and roll action with jointed construction. With a size profile and dive... more

Berkley PowerBait Ripple Shad Fishing Bait Blue Silver 3 1/2in | 9cm

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Berkley Frittside Fishing Lure Blue Chartreuse 1/3 oz

Whether you are a weekend warrior or a seasoned pro the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of species and... more

Berkley Hit Stick Fishing Lure Blue Bullet 1/3 oz

After 15 years the code has been broken! Never before has a plastic bait been able to achieve such unique high-speed rolling balsa action but the Berkley Hit Stick has done just that. Experience true balsa-like action with the weight durability and... more

Berkley Flicker Shad Jointed Fishing Lure Slick Blue Alewife 1/3 oz

Fish with a lure designed for exaggerated action with the Berkley Flicker Shad Jointed fishing lure. This crank bait is ideal for all-purpose trolling providing maximum rattle and roll action with jointed construction. With a size profile and dive... more

Berkley Hit Stick Fishing Lure Blue Smelt 1/3 oz

After 15 years the code has been broken! Never before has a plastic bait been able to achieve such unique high-speed rolling balsa action but the Berkley Hit Stick has done just that. Experience true balsa-like action with the weight durability and... more

Berkley PowerBait® MaxScent Tube Fishing Soft Bait 3 1/2in | 9cm Black Blue Fleck

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... more