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| Best Seller  | Berkley Flicker Shad Crankbait SKU - 654157 The unique action of the Berkley Flicker Shad Crankbait creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. FeaturesPro designedSize, profile, and dive depth... ... more
Berkley Flicker Shad Crankbait SKU - 654157 The unique action of the Berkley Flicker Shad Crankbait creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. FeaturesPro designedSize, profile, and dive depth... | $6.99 $5.23 go to store |
 | Berkley Frittside Crankbait SKU - 784960 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 784960 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | $9.99 $7.48 go to store |
| Best Seller  | Berkley Choppo Topwater SKU - 481557 The Berkley Choppo Topwater is perfect for both weekend warriors and seasoned pros. This easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking... ... more
Berkley Choppo Topwater SKU - 481557 The Berkley Choppo Topwater is perfect for both weekend warriors and seasoned pros. This easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking... | $12.99 $9.73 go to store |
 | Berkley Trilene Big Game Monofilament Fishing Line SKU - 388119 Berkley Trilene Big Game Monofilament is one of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater!FeaturesEXTREME FIGHTING POWER... ... more
Berkley Trilene Big Game Monofilament Fishing Line SKU - 388119 Berkley Trilene Big Game Monofilament is one of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater!FeaturesEXTREME FIGHTING POWER... | $10.99 $8.23 go to store |
 | Berkley Choppo Topwater SKU - 138633 The Berkley Choppo Topwater is perfect for both weekend warriors and seasoned pros. This easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking... ... more
Berkley Choppo Topwater SKU - 138633 The Berkley Choppo Topwater is perfect for both weekend warriors and seasoned pros. This easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking... | $12.99 $9.73 go to store |
 | Berkley X9 Braided Fishing Line SKU - 523302 Berkley x9 Braided Fishing Line is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and built to be smooth and cast effortlessly... ... more
Berkley X9 Braided Fishing Line SKU - 523302 Berkley x9 Braided Fishing Line is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and built to be smooth and cast effortlessly... | $34.99 $26.23 go to store |
 | The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... ... more
The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... | $11.99 $8.98 go to store |
 | Berkley X9 Braided Fishing Line SKU - 504942 Berkley x9 Braided Fishing Line is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and built to be smooth and cast effortlessly... ... more
Berkley X9 Braided Fishing Line SKU - 504942 Berkley x9 Braided Fishing Line is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and built to be smooth and cast effortlessly... | $34.99 $26.23 go to store |
 | The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... ... more
The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... | $11.99 $8.98 go to store |
 | Berkley Choppo Topwater SKU - 915902 The Berkley Choppo Topwater is perfect for both weekend warriors and seasoned pros. This easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking... ... more
Berkley Choppo Topwater SKU - 915902 The Berkley Choppo Topwater is perfect for both weekend warriors and seasoned pros. This easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking... | $12.99 $9.73 go to store |
 | The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... ... more
The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... | $11.99 $8.98 go to store |
 | Berkley X9 Braided Fishing Line SKU - 713422 Berkley x9 Braided Fishing Line is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and built to be smooth and cast effortlessly... ... more
Berkley X9 Braided Fishing Line SKU - 713422 Berkley x9 Braided Fishing Line is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and built to be smooth and cast effortlessly... | $34.99 $26.23 go to store |
 | Berkley X5 Braided Fishing Line SKU - 655427 Berkley x5 Braided Fishing Line is a conventional braid using 100% PE fibers. 4 stranded braids are popular and Berkley x5 takes it to another level by adding an additional strand making x5 strong, reliable, and built to cut through weeds and... ... more
Berkley X5 Braided Fishing Line SKU - 655427 Berkley x5 Braided Fishing Line is a conventional braid using 100% PE fibers. 4 stranded braids are popular and Berkley x5 takes it to another level by adding an additional strand making x5 strong, reliable, and built to cut through weeds and... | $34.99 $26.23 go to store |
 | Berkley Gulp! Trout Dough SKU - 205524 Berkley Gulp! Trout Dough is an extremely effective formula for hatchery-raised trout, but works in the wild as well. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next... ... more
Berkley Gulp! Trout Dough SKU - 205524 Berkley Gulp! Trout Dough is an extremely effective formula for hatchery-raised trout, but works in the wild as well. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next... | go to store |
 | Berkley PowerBait MaxScent Creature Hawg SKU - 277735 The Berkley PowerBait MaxScent Creature Hawg is a ribbed, flat body creature bait with uniquely cut pincers for maximum action. Excellent as a flipping or pitching bait in heavy cover.Berkley PowerBait makes novice anglers good and good anglers great!... ... more
Berkley PowerBait MaxScent Creature Hawg SKU - 277735 The Berkley PowerBait MaxScent Creature Hawg is a ribbed, flat body creature bait with uniquely cut pincers for maximum action. Excellent as a flipping or pitching bait in heavy cover.Berkley PowerBait makes novice anglers good and good anglers great!... | go to store |
 | Berkley Gulp! Minnow Grub SKU - 326508 The Berkley Gulp! Minnow Grub features a classic molded minnow body and a large profile curly tail for incredible swimming action.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the... ... more
Berkley Gulp! Minnow Grub SKU - 326508 The Berkley Gulp! Minnow Grub features a classic molded minnow body and a large profile curly tail for incredible swimming action.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the... | go to store |
 | Berkley Frittside Crankbait SKU - 354184 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 354184 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | $10.99 $8.23 go to store |
 | Berkley Frittside Crankbait SKU - 314619 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 314619 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | $10.99 $8.23 go to store |
 | Berkley PowerBait MaxScent Kingtail Worm SKU - 344904 The Berkley PowerBait MaxScent Kingtail Worm is a large profile, large-tail worm that is great for lunker bass in the depths.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... ... more
Berkley PowerBait MaxScent Kingtail Worm SKU - 344904 The Berkley PowerBait MaxScent Kingtail Worm is a large profile, large-tail worm that is great for lunker bass in the depths.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... | go to store |
 | Berkley Gulp! Killer Crawler SKU - 380408 The Berkley Gulp! Killer Crawler imitates a half-nightcrawler and excels in a wide range of presentations. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft... ... more
Berkley Gulp! Killer Crawler SKU - 380408 The Berkley Gulp! Killer Crawler imitates a half-nightcrawler and excels in a wide range of presentations. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft... | go to store |
 | Berkley PowerBait MaxScent Hit Worm SKU - 106216 The Berkley PowerBait MaxScent Hit Worm has a tapered body design with a fatter tail to produce tantalizing action when jigged, jerked, or hopped.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25... ... more
Berkley PowerBait MaxScent Hit Worm SKU - 106216 The Berkley PowerBait MaxScent Hit Worm has a tapered body design with a fatter tail to produce tantalizing action when jigged, jerked, or hopped.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25... | go to store |
 | Berkley Gulp! Trout Dough Natural Garlic Scent SKU - 155467 Berkley Gulp! Natural Garlic Trout Dough is an extremely effective formula for hatchery-raised trout, but works in the wild as well. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is... ... more
Berkley Gulp! Trout Dough Natural Garlic Scent SKU - 155467 Berkley Gulp! Natural Garlic Trout Dough is an extremely effective formula for hatchery-raised trout, but works in the wild as well. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is... | go to store |
 | Berkley SquareBull Crankbait SKU - 202491 The Berkley SquareBull Crankbait has a wide hunting action and enticing tail wag that is key to a successful square bill crankbait. Excellent in the cold water of early spring, but effective year-round on large and smallmouth bass.Berkley paired its... ... more
Berkley SquareBull Crankbait SKU - 202491 The Berkley SquareBull Crankbait has a wide hunting action and enticing tail wag that is key to a successful square bill crankbait. Excellent in the cold water of early spring, but effective year-round on large and smallmouth bass.Berkley paired its... | $8.99 $6.73 go to store |
 | Berkley Frittside Crankbait SKU - 201368 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 201368 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | $10.99 $8.23 go to store |
 | Berkley Frittside Crankbait SKU - 242128 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 242128 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | $10.99 $8.23 go to store |
 | Berkley Bullet Pop Topwater SKU - 390328 Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash.... ... more
Berkley Bullet Pop Topwater SKU - 390328 Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash.... | $8.99 $6.73 go to store |
 | Berkley Gulp! Minnow SKU - 363443 The Berkley Gulp! Minnow provides a realistic minnow profile with fish-catching attractant, meaning you no longer have to stop for bait on your way to the lake.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more... ... more
Berkley Gulp! Minnow SKU - 363443 The Berkley Gulp! Minnow provides a realistic minnow profile with fish-catching attractant, meaning you no longer have to stop for bait on your way to the lake.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more... | go to store |
 | Berkley Trilene Big Game Monofilament Fishing Line SKU - 303552 Berkley Trilene Big Game Monofilament is one of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater!FeaturesEXTREME FIGHTING POWER... ... more
Berkley Trilene Big Game Monofilament Fishing Line SKU - 303552 Berkley Trilene Big Game Monofilament is one of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater!FeaturesEXTREME FIGHTING POWER... | go to store |
 | Berkley Frittside Crankbait SKU - 348178 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 348178 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | $10.99 $8.23 go to store |
 | Berkley PowerBait MaxScent The General SKU - 434803 The Berkley PowerBait MaxScent The General Soft Stickbait is a standard in soft plastics for bass fishing. Rig it just about any way--on a shaky head or swinghead jig, weightless on a Texas or Wacky Rig, on a Carolina Rig--there is really no wrong way... ... more
Berkley PowerBait MaxScent The General SKU - 434803 The Berkley PowerBait MaxScent The General Soft Stickbait is a standard in soft plastics for bass fishing. Rig it just about any way--on a shaky head or swinghead jig, weightless on a Texas or Wacky Rig, on a Carolina Rig--there is really no wrong way... | go to store |
 | Berkley J-Walker Topwater SKU - 331095 The Berkley J-Walker Topwater is designed to deliver explosive top water action. Berkley J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape,... ... more
Berkley J-Walker Topwater SKU - 331095 The Berkley J-Walker Topwater is designed to deliver explosive top water action. Berkley J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape,... | $9.99 $7.48 go to store |
 | Berkley Frittside Crankbait SKU - 423418 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 423418 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | $10.99 $8.23 go to store |
 | Berkley PowerBait Hollow Belly SKU - 494042 The Berkley PowerBait Hollow Belly is a hollow bodied swimbait with tremendous swimming action and a lifelike profile. Various colorways match the forage in your area.Berkley PowerBait makes novice anglers good and good anglers great! Berkley... ... more
Berkley PowerBait Hollow Belly SKU - 494042 The Berkley PowerBait Hollow Belly is a hollow bodied swimbait with tremendous swimming action and a lifelike profile. Various colorways match the forage in your area.Berkley PowerBait makes novice anglers good and good anglers great! Berkley... | go to store |
 | Berkley Gulp! Killer Crawler SKU - 512941 The Berkley Gulp! Killer Crawler imitates a half-nightcrawler and excels in a wide range of presentations. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft... ... more
Berkley Gulp! Killer Crawler SKU - 512941 The Berkley Gulp! Killer Crawler imitates a half-nightcrawler and excels in a wide range of presentations. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft... | go to store |
 | Berkley Bullet Pop Topwater SKU - 496664 Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash.... ... more
Berkley Bullet Pop Topwater SKU - 496664 Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash.... | $8.99 $6.73 go to store |
 | Berkley Bullet Pop Topwater SKU - 548140 Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash.... ... more
Berkley Bullet Pop Topwater SKU - 548140 Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash.... | $8.99 $6.73 go to store |
 | Berkley PowerBait MaxScent Kingtail Worm SKU - 562184 The Berkley PowerBait MaxScent Kingtail Worm is a large profile, large-tail worm that is great for lunker bass in the depths.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... ... more
Berkley PowerBait MaxScent Kingtail Worm SKU - 562184 The Berkley PowerBait MaxScent Kingtail Worm is a large profile, large-tail worm that is great for lunker bass in the depths.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... | go to store |
 | Berkley PowerBait MaxScent Flatnose Jerk Shad SKU - 589566 The Berkley PowerBait MaxScent Flatnose Jerk Shad takes one of the most proven soft bait profiles to the next level with MaxScent technology.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years... ... more
Berkley PowerBait MaxScent Flatnose Jerk Shad SKU - 589566 The Berkley PowerBait MaxScent Flatnose Jerk Shad takes one of the most proven soft bait profiles to the next level with MaxScent technology.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years... | go to store |
 | Berkley SquareBull Crankbait SKU - 597403 The Berkley SquareBull Crankbait has a wide hunting action and enticing tail wag that is key to a successful square bill crankbait. Excellent in the cold water of early spring, but effective year-round on large and smallmouth bass.Berkley paired its... ... more
Berkley SquareBull Crankbait SKU - 597403 The Berkley SquareBull Crankbait has a wide hunting action and enticing tail wag that is key to a successful square bill crankbait. Excellent in the cold water of early spring, but effective year-round on large and smallmouth bass.Berkley paired its... | $8.99 $6.73 go to store |
 | Berkley SquareBull Crankbait SKU - 592015 The Berkley SquareBull Crankbait has a wide hunting action and enticing tail wag that is key to a successful square bill crankbait. Excellent in the cold water of early spring, but effective year-round on large and smallmouth bass.Berkley paired its... ... more
Berkley SquareBull Crankbait SKU - 592015 The Berkley SquareBull Crankbait has a wide hunting action and enticing tail wag that is key to a successful square bill crankbait. Excellent in the cold water of early spring, but effective year-round on large and smallmouth bass.Berkley paired its... | $8.99 $6.73 go to store |
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