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| Best Seller  | Norman DD22 Crankbait SKU - 207212 The Norman DD22 has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge fishing in the 14-to-18 foot range. Like all Norman crankbaits, the DD22 is made of butyrate which creates a dull thud that... ... more
Norman DD22 Crankbait SKU - 207212 The Norman DD22 has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge fishing in the 14-to-18 foot range. Like all Norman crankbaits, the DD22 is made of butyrate which creates a dull thud that... | go to store |
 | Norman DD22 Crankbait SKU - 156765 The Norman DD22 has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge fishing in the 14-to-18 foot range. Like all Norman crankbaits, the DD22 is made of butyrate which creates a dull thud that... ... more
Norman DD22 Crankbait SKU - 156765 The Norman DD22 has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge fishing in the 14-to-18 foot range. Like all Norman crankbaits, the DD22 is made of butyrate which creates a dull thud that... | go to store |
| Best Seller  | Norman DD22 Crankbait SKU - 184317 The Norman DD22 has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge fishing in the 14-to-18 foot range. Like all Norman crankbaits, the DD22 is made of butyrate which creates a dull thud that... ... more
Norman DD22 Crankbait SKU - 184317 The Norman DD22 has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge fishing in the 14-to-18 foot range. Like all Norman crankbaits, the DD22 is made of butyrate which creates a dull thud that... | go to store |
 | Norman DD22 Crankbait SKU - 439760 The Norman DD22 has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge fishing in the 14-to-18 foot range. Like all Norman crankbaits, the DD22 is made of butyrate which creates a dull thud that... ... more
Norman DD22 Crankbait SKU - 439760 The Norman DD22 has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge fishing in the 14-to-18 foot range. Like all Norman crankbaits, the DD22 is made of butyrate which creates a dull thud that... | go to store |
 | Norman DD22 Crankbait SKU - 245912 The Norman DD22 has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge fishing in the 14-to-18 foot range. Like all Norman crankbaits, the DD22 is made of butyrate which creates a dull thud that... ... more
Norman DD22 Crankbait SKU - 245912 The Norman DD22 has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge fishing in the 14-to-18 foot range. Like all Norman crankbaits, the DD22 is made of butyrate which creates a dull thud that... | go to store |
 | Berkley Frittside Crankbait SKU - 784960 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 784960 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | go to store |
 | Berkley Flicker Shad Crankbait SKU - 654157 The unique action of the Berkley Flicker Shad Crankbait creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. FeaturesPro designedSize, profile, and dive depth... ... more
Berkley Flicker Shad Crankbait SKU - 654157 The unique action of the Berkley Flicker Shad Crankbait creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. FeaturesPro designedSize, profile, and dive depth... | go to store |
 | Norman Deep Little N Crankbait SKU - 220655 The Norman Deep Little N is a legendary Classic-winning lure that hunts in the 9-to-12 foot range. With a medium wobble, the DLN triggers strikes whether its slow rolled or burned in. A classic medium diver, the Deep Little N hits that 9-12 foot sweet... ... more
Norman Deep Little N Crankbait SKU - 220655 The Norman Deep Little N is a legendary Classic-winning lure that hunts in the 9-to-12 foot range. With a medium wobble, the DLN triggers strikes whether its slow rolled or burned in. A classic medium diver, the Deep Little N hits that 9-12 foot sweet... | go to store |
 | Rapala DT Series Crankbait SKU - 370021 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 370021 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Berkley Frittside Crankbait SKU - 201368 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 201368 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | go to store |
 | Rapala DT Series Crankbait SKU - 554993 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 554993 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala DT Series Crankbait SKU - 262497 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 262497 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala DT Series Crankbait SKU - 504508 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 504508 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala DT Series Crankbait SKU - 691593 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 691593 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Strike King Red Eyed Shad Lipless Crankbait SKU - 214240 The Strike King Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating... ... more
Strike King Red Eyed Shad Lipless Crankbait SKU - 214240 The Strike King Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating... | go to store |
 | Strike King Red Eyed Shad Lipless Crankbait SKU - 603381 The Strike King Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating... ... more
Strike King Red Eyed Shad Lipless Crankbait SKU - 603381 The Strike King Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating... | go to store |
 | Rapala Glass Shad Rap Crankbait SKU - 770021 Molded high-impact plastic with holographic foil insert allows the chameleon-like Rapala Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure... ... more
Rapala Glass Shad Rap Crankbait SKU - 770021 Molded high-impact plastic with holographic foil insert allows the chameleon-like Rapala Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure... | go to store |
 | Strike King Pro-Model 3XD Crankbait SKU - 640096 Hardy construction, lifelike eyes, and ultra sharp hooks make the Strike King 3XD Series Pro-Model Crankbait a go-to lure for all bassin' situations, and the colors are hard to beatthere's a pattern to match any type of forage! From their striking... ... more
Strike King Pro-Model 3XD Crankbait SKU - 640096 Hardy construction, lifelike eyes, and ultra sharp hooks make the Strike King 3XD Series Pro-Model Crankbait a go-to lure for all bassin' situations, and the colors are hard to beatthere's a pattern to match any type of forage! From their striking... | go to store |
 | Strike King Pro-Model 5XD Crankbait SKU - 702507 It's easy to see why Strike King Pro-Model XD Series crankbaits are so popular with the pros. The medium-bodied 5XD, extra-deep diving crankbait feature a unique curved bill and balance that creates a steep dive angle, allowing them to dive deeper and... ... more
Strike King Pro-Model 5XD Crankbait SKU - 702507 It's easy to see why Strike King Pro-Model XD Series crankbaits are so popular with the pros. The medium-bodied 5XD, extra-deep diving crankbait feature a unique curved bill and balance that creates a steep dive angle, allowing them to dive deeper and... | go to store |
 | Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 585327 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... ... more
Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 585327 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... | go to store |
 | Berkley Flicker Shad Crankbait SKU - 923842 The unique action of the Berkley Flicker Shad Crankbait creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. FeaturesPro designedSize, profile, and dive depth... ... more
Berkley Flicker Shad Crankbait SKU - 923842 The unique action of the Berkley Flicker Shad Crankbait creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. FeaturesPro designedSize, profile, and dive depth... | go to store |
 | Yo-Zuri 3DR-X Flat Crank Crankbait SKU - 753580 Yo-Zuri's 3DR-X Flat Crank features internationally patented 3D internal prism scale finishes that sends off light in all directions. The Flat Crank works well in your freshwater lineup.FeaturesFloating diver 3D internal prism scale2-1/8 Length, 3/8 oz... ... more
Yo-Zuri 3DR-X Flat Crank Crankbait SKU - 753580 Yo-Zuri's 3DR-X Flat Crank features internationally patented 3D internal prism scale finishes that sends off light in all directions. The Flat Crank works well in your freshwater lineup.FeaturesFloating diver 3D internal prism scale2-1/8 Length, 3/8 oz... | go to store |
 | Berkley Money Badger Crankbait SKU - 594362 Casting for Bass or Trolling for Walleye the Berkley Money Badger Crankbait will Catch More Fish and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive delivering rod shaking, tail-thumping action. Clicking sound system is... ... more
Berkley Money Badger Crankbait SKU - 594362 Casting for Bass or Trolling for Walleye the Berkley Money Badger Crankbait will Catch More Fish and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive delivering rod shaking, tail-thumping action. Clicking sound system is... | go to store |
 | Rapala Ultra Light Rippin' Rap Lipless Crankbait SKU - 433504 The Rapala Ultra Light Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle... ... more
Rapala Ultra Light Rippin' Rap Lipless Crankbait SKU - 433504 The Rapala Ultra Light Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle... | go to store |
 | Rapala Shad Dancer Crankbait SKU - 884553 This multi-species Rapala Shad Dancer balsa crankbait brings the excitement of the Rapala Tail Dancer to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled.FeaturesTough... ... more
Rapala Shad Dancer Crankbait SKU - 884553 This multi-species Rapala Shad Dancer balsa crankbait brings the excitement of the Rapala Tail Dancer to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled.FeaturesTough... | go to store |
 | Berkley Frittside Crankbait SKU - 595986 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 595986 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | go to store |
 | Rapala DT Series Crankbait SKU - 833605 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 833605 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala Rippin' Rap Lipless Crankbait SKU - 431596 The Rapala Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system.... ... more
Rapala Rippin' Rap Lipless Crankbait SKU - 431596 The Rapala Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system.... | go to store |
 | Strike King KVD 1.5 Flatside Crankbait SKU - 602678 Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly wander with erratic action while still running true. It also helps deflect off... ... more
Strike King KVD 1.5 Flatside Crankbait SKU - 602678 Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly wander with erratic action while still running true. It also helps deflect off... | go to store |
 | Rapala DT Series Crankbait SKU - 616038 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 616038 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Yo-Zuri 3DR-X Flat Crank Crankbait SKU - 255551 Yo-Zuri's 3DR-X Flat Crank features internationally patented 3D internal prism scale finishes that sends off light in all directions. The Flat Crank works well in your freshwater lineup.FeaturesFloating diver 3D internal prism scale2-1/8 Length, 3/8 oz... ... more
Yo-Zuri 3DR-X Flat Crank Crankbait SKU - 255551 Yo-Zuri's 3DR-X Flat Crank features internationally patented 3D internal prism scale finishes that sends off light in all directions. The Flat Crank works well in your freshwater lineup.FeaturesFloating diver 3D internal prism scale2-1/8 Length, 3/8 oz... | go to store |
 | Rapala Shad Rap Crankbait SKU - 336792 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 336792 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Rippin' Rap Lipless Crankbait SKU - 216331 The Rapala Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system.... ... more
Rapala Rippin' Rap Lipless Crankbait SKU - 216331 The Rapala Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system.... | go to store |
 | Rapala DT Series Crankbait SKU - 570120 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 570120 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala DT Series Crankbait SKU - 681528 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 681528 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Berkley Flicker Shad Crankbait SKU - 138712 The unique action of the Berkley Flicker Shad Crankbait creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. FeaturesPro designedSize, profile, and dive depth... ... more
Berkley Flicker Shad Crankbait SKU - 138712 The unique action of the Berkley Flicker Shad Crankbait creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. FeaturesPro designedSize, profile, and dive depth... | go to store |
 | Berkley Flicker Shad Crankbait SKU - 589822 The unique action of the Berkley Flicker Shad Crankbait creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. FeaturesPro designedSize, profile, and dive depth... ... more
Berkley Flicker Shad Crankbait SKU - 589822 The unique action of the Berkley Flicker Shad Crankbait creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. FeaturesPro designedSize, profile, and dive depth... | go to store |
 | Berkley Flicker Minnow Crankbait SKU - 257061 Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, Berkley created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in... ... more
Berkley Flicker Minnow Crankbait SKU - 257061 Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, Berkley created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in... | go to store |
 | Rapala Ott's Garage (OG) Rocco Crankbait SKU - 776312 The Rapala Ott's Garage (OG) Rocco Crankbait was born from the sawdust of profisherman OttDeFoes Garage. The OG Series was created from Ott's passion and Rapala's balsa lure building know-how for unmatched action and quality.FeaturesPremium Balsa Wood... ... more
Rapala Ott's Garage (OG) Rocco Crankbait SKU - 776312 The Rapala Ott's Garage (OG) Rocco Crankbait was born from the sawdust of profisherman OttDeFoes Garage. The OG Series was created from Ott's passion and Rapala's balsa lure building know-how for unmatched action and quality.FeaturesPremium Balsa Wood... | go to store |
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