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| Best Seller  | Bass Assassin Lures 4 In. Sea Shad - Chicken on a Chain Soft Baits Bass Assassin Lures 4 In. Sea Shad - Chicken on a Chain Soft Bait; The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast it jig it and even... more | go to store |
 | Sea Striker GOT-CHA G300GH Soft Bait Fishing Lure Kits Gold 3 Pack Assortment Go after your next catch with the Got-Cha lure set by Sea Striker. Round streamlined bodies and painted eye details mimic the look and movement of prey fish getting the attention of predator species. A valuable addition to your repertoire of fishing... more | $15.30 $12.50 go to store |
| Best Seller  | B&L Paul Browns DEV-19 Devil Opening Night Soft Bait Twitchbait Fishing Lure B&L Paul Brown S Devil Opening Night Opening Night DEV-19 more | FREE shipping go to store |
 | Rapala Dives Soft Baits fishing lures The DT® (Dives-To) series of crankbaits dive fast to a preset depth and stay in the “strike zone� longer than any than other crankbait on the market. Made from the top seven percent of balsa wood this consistently perfect wood combined with... more | $14.42 $12.94 FREE shipping go to store |
 | Pro-Troll Kokanee Killer Lure with EChip Holo Orange Soft Baits New holographic tape and colored eyes have been added to the popular Kokanee Killer lure with EChip. The embedded EChip bait technology duplicates the electrical nerve discharge of live bait which triggers strikes by nearby predators. The size 1.0 is... more | $12.54 $8.83 go to store |
 | Hurricane Salt Tackle Curtail Grub Fishing Lure White 8 4-pack Soft Baits The most universal soft bait. The curl tail has withstood the test of time as one of the simplest to fish and most effective of soft plastic trailers. Highly effective when rigged behind a jig head and retrieved steadily as a trailer behind dressed... more | $7.70 $7.23 go to store |
 | Bass Assassin Lures SSA25391 Sea Shad Soft Baits Bass Assassin Lures SSA25391 Sea Shad Soft Bait; The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast it jig it and even slow-troll it; You ll... more | $9.67 $8.46 go to store |
 | Pro-Troll Kokanee Killer Lure with EChip Holo Purple Soft Baits New holographic tape and colored eyes have been added to the popular Pro-Troll Kokanee Killer Lure with EChip. The embedded EChip bait technology duplicates the electrical nerve discharge of live bait which triggers strikes by nearby predators. more | go to store |
 | Gary Yamamoto Custom Baits 4 Senko Worm Soft Bait Watermelon Black Flake The Yamamoto 4 Senko is a versatile lure that has helped to shape the face of fishing over recent years. With it s wide range of uses and subtle natural action this bait has quickly become a favorite with anglers all over the world. The Yamamoto Senko... more | $12.66 $7.99 go to store |
 | Gary Yamamoto 31-10-021 Swim Senko 5 Black/Blue Flake Soft 10pk Swimbait Lure A twist on a classic - the Swim Senko is everything that s great about the legendary Senko but with a little extra magic. Thanks to the tail the Swim Senko presents a hard-to-resist horizontal action that s more than enough to tempt a lunker to bite.... more | $13.47 $11.51 FREE shipping go to store |
 | Bass Assassin 4 Sea Shad - Electric Chicken Soft Baits Bass Assassin 4 Sea Shad - Electric Chicken Soft Bait; The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast it jig it and even slow-troll it. You... more | go to store |
 | Sea Striker Got-Cha Curltail Grubs 20 Count Soft bait Sea Striker Got-Cha Curltail Grubs are designed with the saltwater and striper fisherman in mind. These lures are made tough to handle the toothy critters and hard fighters. They re designed to handle the larger size jig heads without splitting open. more | $9.00 $5.96 go to store |
 | Hurricane 4 In. Swim Shad SS4-4-77 Soft Plastic Lure Bunker/Red Mouth Weighted balanced and ready to catch fish Hurricane Rigged Swim Shad are easy to fish and highly effective. Internally weighted and balanced with a holographic foil for maximum reflection and glare. Hand painted detailing and live eyes give these baits... more | $9.23 $8.36 go to store |
 | Hurricane 4 Swim Shad SS4-4-66 Soft Plastic Lure Chartreuse Red Mouth Weighted balanced and ready to catch fish Hurricane Rigged Swim Shad are easy to fish and highly effective. Internally weighted and balanced with a holographic foil for maximum reflection and glare. Hand painted detailing and live eyes give these baits... more | go to store |
 | Hurricane 3 In. Swim Shad SS3-5-88 Soft Plastic Lure Pearl/Red Mouth These bait s move through the water like the real thing. Their excellent swimming action live eyes and a thump-creating tail make them extra enticing. An internal prism creates maximum flash and light reflection. Featuring a super-strong... more | go to store |
 | Spro SBEPP50BLKW Black Widow Bronzeye Baby Soft Plastic Fishing Topwater Lure The SPRO Fishing Bronzeye Baby Pop Frog Bait 1 Pack operates with several actions. You can walk the dog pop chug or dead stick it to catch those finicky bass. This smaller version of the original lure still casts like a rocket and is weighted to land... more | FREE shipping go to store |
 | Gary Yamamoto 5 Swimming Senko Fishing Lure Watermelon with Large Black and Small Red Flakes An exciting soft plastic combining the fish-attracting attributes of swimbaits and the Original Senko. It features the head of a Senko a flattened-out midsection and a miniature swimbait tail. Fish it weightless with a screw-in sinker or as a flipping... more | FREE shipping go to store |
 | Yamamoto 5 in. Senko Blue & Black Laminate Fishing Lure - Pack of 10 The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7 and it has become the #1 choice of anglers everywhere. Iconic is an understatement the Senko has spawned thousands of imposters... more | $21.31 $13.17 go to store |
 | Yamamoto 9-10-031 Senko Worm Bass Lure 5 10pk Blue Pearl w/Silver Flake The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7 and it has become the #1 choice of anglers everywhere. Iconic is an understatement the Senko has spawned thousands of imposters... more | FREE shipping go to store |
 | Yamamoto 9S-10-042 Senko Worm Bass Lure 4 10pk Classic Watermelon The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7 and it has become the #1 choice of anglers everywhere. Iconic is an understatement the Senko has spawned thousands of imposters... more | go to store |
 | Yamamoto 9S-10-020 Senko Worm Bass Lure 4 10pk Black The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7 and it has become the #1 choice of anglers everywhere. Iconic is an understatement the Senko has spawned thousands of imposters... more | FREE shipping go to store |
 | Yamamoto 9S-10-241 Senko Worm Bass Lure 4 10pk Cinnamon Brown The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7 and it has become the #1 choice of anglers everywhere. Iconic is an understatement the Senko has spawned thousands of imposters... more | $7.99 $6.99 go to store |
 | Yamamoto 9-10-042 Senko Worm Bass Lure 5 10pk Classic Watermelon The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7 and it has become the #1 choice of anglers everywhere. Iconic is an understatement the Senko has spawned thousands of imposters... more | FREE shipping go to store |
 | Yamamoto 9-10-215 Senko Worm Bass Lure 5 10pk Cinnamon Red w/Blue Flake The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7 and it has become the #1 choice of anglers everywhere. Iconic is an understatement the Senko has spawned thousands of imposters... more | FREE shipping go to store |
 | Boone Bait Co. Slant Jet 4148; Chrome Jets are a great dolphin tuna wahoo sailfish yellowtail and albacore lure. Their soft life like skirt combined with the flash of the mylar makes game fish want to strike the lure again and again. Chrome Jets can be fished with strip rig ballyhoo... more | FREE shipping go to store |
 | Yamamoto Baits Slim Senko Worm 10 3in Fading Watermelon with Large Black YAM The Gary Yamamoto 3 Senko Soft Bait is the perfect lure for smaller targets. This miniature version of Yamamoto s popular Senko worm is infused with salt for authentic taste and it features the same signature action Senkos are known for. Fish it... more | go to store |
 | Storm WildEye Swim Shad 6 Fishing Lure 7/8oz Bunker 3 pcs The Storm WildEye Swim Shad 06 bait is one of the most fished soft plastics around and began its life at Storm in 2002. The soft outer body the holographic swimming’ flash foil and the I-bolt secured holographic “WildEye� set the standard by... more | $11.97 $10.74 FREE shipping go to store |
 | Storm WildEye Swim Shad 6 Fishing Lure 7/8oz Pearl 3 pcs The Storm WildEye Swim Shad 06 bait is one of the most fished soft plastics around and began its life at Storm in 2002. The soft outer body the holographic swimming’ flash foil and the I-bolt secured holographic “WildEye� set the standard by... more | $12.03 $10.74 FREE shipping go to store |
 | Sea Striker Carolina Live Bait Slow Troll King Mackerel Rig Size 4 Chartreuse Fishing Rigs When you’re looking to land your next big catch the Sea Striker will be by your side. Our saltwater lures include Got-Cha plugs soft plastics dusters and Buck tail teasers that come in bright colors with great action to grab a fish’s attention. Sea... more | go to store |
 | Lunker City Slug-Go Soft Stickbait 9 9.59oz 8pk Alewife This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the Original lure that created a generation known as Soft Stick baits. By having a slender profile and erratic darting action this lure broke the boundaries and... more | FREE shipping go to store |
 | Mustad Ultra Lock Soft Plastics Fishing Hook - Size: 3/0 (Black Nickel) 5pc The Mustad Ultra Lock® hooks feature Z-Bend offset hook that securely anchors a wide range of baits. It is an ideal choice for a wide range of large soft plastic lures such as shads worms or swim baits. This hook is perfect for fishing around... more | FREE shipping go to store |
 | Mustad Ultra Lock Soft Plastics Hook - Size: 4/0 (Black Nickel) 5pc The Mustad Ultra Lock® hooks feature Z-Bend offset hook that securely anchors a wide range of baits. It is an ideal choice for a wide range of large soft plastic lures such as shads worms or swim baits. This hook is perfect for fishing around... more | FREE shipping go to store |
 | YUM Dinger Soft Plastic Worm 4 Watermelon Seed 15 Count The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market the YUM Dinger can be Texas Carolina and wacky rigged weighted or weightless and catches bass when other lures fail. This soft plastic bait... more | go to store |
 | Boone Bait Soft Plastic 77164 Squid Saltwater Fishing Lure 7 3/4 2 PK Hot Pink more | go to store |
 | Mustad Ultra Lock Worms 5pk Black Nickel The Mustad Ultra Lockâ„¢ hooks have a Z-Bend offset hook for securely anchoring various baits. This makes it an ideal option for larger soft plastic lures like shads worms and swim baits. The hook is well-suited for fishing in heavy cover for a variety... more | $11.20 $9.20 FREE shipping go to store |
 | Mustad Ultra Lock Worms 5pk Black Nickel The Mustad Ultra Lockâ„¢ hooks have a Z-Bend offset hook for securely anchoring various baits. This makes it an ideal option for larger soft plastic lures like shads worms and swim baits. The hook is well-suited for fishing in heavy cover for a variety... more | FREE shipping go to store |
 | These swimbaits from Storm Lures are the essence of simple effectiveness. The Wild Eye Swimbaits feature a sharp hook molded into a lead head with the soft plastic body molded around the whole hook/head unit. This creates a simple easy to use bait and... more | FREE shipping go to store |
 | Description: Realistic and soft shrimp body design make it more attractive to fish. Premium PVC material makes it have good toughness and tear resistance. Luminous design helps attract more big fish in the dark. The lightweight and compact design makes... more | go to store |
 | Description: Realistic and soft shrimp body design make it more attractive to fish. Premium PVC material makes it have good toughness and tear resistance. Luminous design helps attract more big fish in the dark. The lightweight and compact design makes... more | FREE shipping go to store |
 | Description: Realistic and soft shrimp body design make it more attractive to fish. Premium PVC material makes it have good toughness and tear resistance. Luminous design helps attract more big fish in the dark. The lightweight and compact design makes... more | FREE shipping go to store |
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