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Jigging Rap Hard Bait Lure

Swimming in tantalizing circles under the ice or in open water for suspended game fish the Jigging Rap features a balanced weighted minnow profile. Single reversed hooks with center treble and eyelet this bait can also be bottom bounced yo-yo style off... more

Jigging Rap Hard Bait Lure

Swimming in tantalizing circles under the ice or in open water for suspended game fish the Jigging Rap features a balanced weighted minnow profile. Single reversed hooks with center treble and eyelet this bait can also be bottom bounced yo-yo style off... more

Jigging Rap Hard Bait Lure

Swimming in circles under the ice or in open water for suspended game fish the Rapala 1.25 Jigging Rap Fishing Lure features a balanced weighted minnow profile. With single reversed hooks center treble and eyelet this bait can also be bottom bounced... more

Reef Runner 800 Series Deep Divers Fishing Lure Hard Bait Crank Bait 6-3/16 Red Hot ft 800-25

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Reef Runner 800 Series Deep Divers Fishing Lure Hard Bait Crank Bait 6-3/16 Chrt/Wonderbrd - 800-92

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Reef Runner 800 Series Deep Divers Fishing Lure Hard Bait Crank Bait 6-3/16 Chrome Blue 800-04

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Reef Runner 800 Series Deep Divers Fishing Lure Hard Bait Crank Bait 6-3/16 Firetiger 800-21

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Reef Runner 800 Series Deep Divers Fishing Lure Hard Bait Crank Bait 6-3/16 Eriedescent - 800-88

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Rapala Jigging Rap 07 Hard Bait 2.75 5/8oz Chrome Blue

Swimming in tantalizing circles under the ice or in open water for suspended game fish the Rapala Jigging Rap® features a balanced weighted minnow profile. Single reversed hooks with center treble and eyelet this bait can also be bottom bounced yo-yo... more

Rapala W3SFC Jigging Rap Vertical Jigging Fishing Lure 1-1/2 3/16 oz Silver

The Rapala Jigging Rap features a balanced weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet this bait can also be bottom bounced yo-yo... more

Sea Striker Got-Cha 1500 Series Saltwater Fishing Plug Lure Red & White 2 Ounces Hard Baits

Sea Striker Got-Cha 1500 Series Saltwater Fishing Plug Lure Red & White 2 Ounces is the original and most popular lure of our brand. This lure is excellent for stripers off-shore jigging or in inlets and areas with strong currents. These are trusted by... more

Sea Striker Got-Cha 200 Series Saltwater Fishing Plug Lure Glow Red Head 1 Ounce Hard Baits

Sea Striker Got-Cha 200 Series Saltwater Fishing Plug Lure Glow Red Head 1 Ounce is the original and most popular lure of our brand. This lure is excellent for Bluefish Spanish Mackerel Trout and any fish that feed on small bait fish. When fishing cast... more

X-Rap Hard Bait Lure

The X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... more

Rapala Deep Tail Dancer 11 Hard Bait Fishing Lure 4-3/8 3/4oz Purpledescent

Attract your favorite fish with the Rapala Deep Tail Dancer Bait. With its banana-styled body this 4-3/8-inch bait displays an attractive wide tail swimming action. This .75-ounce bait grabs the attention of fish with its internal rattle mechanism.... more

X-Rap Hard Bait Lure Purple Gold 2-1/2

The X-Rap® is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... more

Fat Rap Hard Bait Lure

The Fat Rap has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish they reach for their lightweight outfit and tie-on a Fat Rap. The tight swimming action of this balsa lure perfectly imitates... more

Arbogast Triple Threat Legendarey Fishing Lure Hard Bait Topwater Assortment

This Arbogast topwater fishing lure kit brings together the most iconic lures in fishing in the best performing patterns. Since its introduction in the 1940s the Arbogast Hula Popper fishing lure has provoked explosive topwater strikes from millions of... more

P-Line Laser Minnow Freshwater Fishing Lure Black Silver 4 Ounces Hard Baits

P-Line Laser Minnow - The oblong shape and sharp cuts on the side allow for an erratic action when jigged. This action will trigger strikes from a number of species. The smaller sized Laser Minnows are effective in fresh water for Bass Trout and... more

X-Rap Pop Hard Bait Lure

The X-Rap Prop marks the X-Rap family’s entrance into this productive category. Simply by adding X-Rap Attitude Rapala has taken a good bait and made it great. Stainless Steel Props create X-size noise and splash churning spitting and gurgling with... more

Balsa Xtreme Swimmer Hard Bait Lure

The BX series from Rapala lets anglers have lively responsive action a balsa wood lure offers with the option to fish them in the most extreme rugged conditions. Truly one-of-a-kind pieces they re the liveliest yet toughest balsa based baits ever. What... more

Got-Cha G101GH White Plastic Fishing Lure Hard Baits

Product Description Gotcha G101GH Lure White Plastic;3 Inches 1Ounces Red Head Gold Hook;Cables have a 4/0 swivel on one end;PC50CCommercial hand line features a 6/0 swivel ;a 4/0 coastlock snap swivel From the Manufacturer Gotcha G101GH Lure White... more

Heddon Super Spook Jr Fishing Lure Hard bait Blue Shore Shad 3 1/2 in 1/2 oz

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller but still explosive fish catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges... more

Snap Rap Hard Bait Lure

The Snap Rap brings a hot new technique to anglers fishing sandy and gravel bottoms as well as deep west-coast reservoirs This unique tough little bait is fished with a snap retrieve method… darting fast on rod snap then quickly gliding back to the... more

Heddon Super Spook Jr Fishing Lure Hard bait Baby Bass 3 1/2 in 1/2 oz

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller but still explosive fish catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges... more

Reef Runner 800 Series Deep Diver Hard Bait Fishing Lure Crankbait 6-3/16 Barbie - 800-54

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Sea Striker Got-Cha Fishing Lure Red & Chartreuse Hard Baits

The original Sea Striker Got-Cha plug comes in several styles and colors. The lure is excellent for bluefish Spanish mackerel trout and other fish that feed on small baitfish. When fishing from piers and bridges reel in using short sharp jerks of the... more

Fat Rap Hard Bait Lure

The Fat Rap has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish they reach for their lightweight outfit and tie-on a Fat Rap. The tight swimming action of this balsa lure perfectly imitates... more

Sea Striker Gotcha Lure Slim Metal G1602 Hard Baits

This lure is excellent for bluefish Spanish mackerel trout and other fish that feed on small bait fish. When fishing from piers and bridges reel in using short sharp jerks of the rod to produce a deadly swimming action. The Got-Cha lure is also a... more

Heddon Zara Spook Fishing Lure Hard Bait Black Shiner 4 1/2 in 3/4 oz

The Heddon Zara Spook invented the walk-the-dog retrieve decades ago and despite being copied literally hundreds of times during the past decade the Zara is still the king of topwater fishing. The Heddon Zara Spook is just the right size and produces... more

Heddon Zara Spook Fishing Lure Hard bait Bone 4 1/2 in 3/4 oz

Predators like easy meals of wounded baitfish. That s where the Heddon Wounded Zara Spook comes into play. The Heddon Wounded Zara Spook walks the dog like the rest of the Spook family but propeller blades fore and aft create a froth more splash and... more

X-Rap Hard Bait Lure Hot steel 2-1/2

The X-Rap® is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... more

Heddon Zara Spook Fishing Lure Hard bait G Finish Shad 4 1/2 in 3/4 oz

The Heddon Zara Spook invented the walk-the-dog retrieve decades ago and despite being copied literally hundreds of times during the past decade the Zara is still the king of topwater fishing. The Heddon Zara Spook is just the right size and produces... more

Snap Rap Hard Bait Lure

The Snap Rap brings a hot technique to anglers fishing sandy and gravel bottoms as well as deep west-coast reservoirs. This unique tough little bait is fished with a snap retrieve method… darting fast on rod snap then quickly gliding back to the... more

Heddon Super Spook Jr Fishing Lure Hard bait Clear 3 1/2 in 1/2 oz

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller but still explosive fish catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges... more

X-Rap Pop Hard Bait Lure

Big poppin . Big splashin . Big bassin . The X-Rap Pop brings X-Rap attitude to topwater. Starting in a tail down position its arched body shape sets lure up for a large kerplunk-pop and splash with every snap even the slightest tug and the X-Pop comes... more

Rapala Jointed Shad Rap 04 Hard Bait Fishing Lure 1.5 3/16oz Firetiger

Wide swimming jointed action of the Rapala Jointed Shad Rap with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing it is just too much for even the wariest fish to resist.... more

Yo-Zuri Crystal 3D Minnow 3-1/2 Hard Bait Fishing Lure

Update your fishing kit with the Yo-Zuri America Crystal 3D Minnow. It is designed with an authentic life-like appearance to attract the attention of fish to your line. Made of polycarbonate the Yo-Zuri minnow offers year-round durability. This lure... more

X-Rap Hard Bait Lure

The X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... more