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| Best Seller  | e.l.f. Cosmetics Lip Lacquer In Clear - Vegan and Cruelty-Free Makeup "What it is: A vitamin-infused clear lip gloss that slicks lips with all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of buildable colorSame great... ... more | go to store |
 | e.l.f. Cosmetics Contouring Kabuki Brush - Vegan and Cruelty-Free Makeup Create a precise application on the face, decolletage, and body using powder, bronzer, or shimmer. Evenly distributes a soft dusting of powder, perfect for contouring and highlighting. The soft bristles of this Taklon brush are vegan-friendly and easy... ... more | go to store |
| Best Seller  | e.l.f. Cosmetics Liquid Glitter Eyeshadow In Black Magic - Vegan and Cruelty-Free Makeup What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear and... ... more | go to store |
 | e.l.f. Cosmetics Lip Plumping Gloss In Pink Sugar - Vegan and Cruelty-Free Makeup What is it: A high-shine clear lip gloss with a pink and gold shimmer that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact... ... more | go to store |
 | e.l.f. Cosmetics Hydrating Core Lip Shine In Delightful - Vegan and Cruelty-Free Makeup "What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of mauve.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of mauve and soft lip shineNourishes and conditions... ... more | go to store |
 | e.l.f. Cosmetics Lip Plumping Gloss In Bahama Mama - Vegan and Cruelty-Free Makeup What is it: A high-shine lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up, fuller... ... more | go to store |
 | e.l.f. Cosmetics Lip Lacquer In Cherry Bomb - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused cherry red lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash... ... more | go to store |
 | e.l.f. SKIN Makeup Mist & Set - Small - Vegan and Cruelty-Free Skincare One of Allure's Best Makeup Setting Spray's of All Time!The ultimate must-have lasting makeup setting spray! Our Makeup Mist & Setting Spray is designed to hold your face and eye makeup in place all day and to revitalize makeup color with just a few... ... more | go to store |
 | e.l.f. SKIN Makeup Mist & Set - Large - Vegan and Cruelty-Free Skincare One of Allure's Best Makeup Setting Spray's of All Time!The ultimate must-have lasting makeup setting spray! Our Makeup Mist & Setting Spray is designed to hold your face and eye makeup in place all day and to revitalize makeup color with just a few... ... more | go to store |
 | e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In Rose Gold Sunset - Vegan and Cruelty-Free Makeup What is it: A 10-color, highly pigmented eyeshadow palette in a warm-toned lineup of shimmer and matte rose gold shades.Why you'll love it:10-shade eyeshadow palette featuring warm rose gold hues in a range of matte and shimmer finishesSix shimmers in... ... more | go to store |
 | e.l.f. Cosmetics Hydrating Core Lip Shine In Cheery - Vegan and Cruelty-Free Makeup "What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of coral.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of coral and soft lip shineNourishes and conditions... ... more | go to store |
 | e.l.f. Cosmetics Lip Lacquer In Orange Blossom - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused orange lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of... ... more | go to store |
 | e.l.f. Cosmetics Squeeze Me Lip Balm In Grape - Vegan and Cruelty-Free Makeup What is it: A moisturizing lip balm in grape that hydrates with a sheer tint of color, all in a squeeze tube for easy application.Why you'll love it:New and improved formulaLightweight, formula hydrates and nourishes lipsSheer tint of grape... ... more | go to store |
 | e.l.f. Cosmetics Squeeze Me Lip Balm In Strawberry - Vegan and Cruelty-Free Makeup What is it: A moisturizing lip balm in strawberry that hydrates with a sheer tint of color, all in a squeeze tube for easy application.Why you'll love it:New and improved formulaLightweight, formula hydrates and nourishes lipsSheer tint of strawberry... ... more | go to store |
 | e.l.f. Cosmetics Glow Reviver Lip Oil In Jam Session - Vegan and Cruelty-Free Makeup What it is: An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color.Why you'll love it:Non-sticky, hydrating lip oil with a high-gloss finishPlush, oversized cushion applicator hugs lipsInfused with lip-loving... ... more | go to store |
 | e.l.f. Cosmetics Liquid Blush Brush - Vegan and Cruelty-Free Makeup What it is: An angled liquid blush brush with soft, dense bristles designed for use with Camo Liquid Blush.Why you'll love it:Designed for use with Camo Liquid Blush and other cream and liquid blushesAngled brush head is ideal for applying and blending... ... more | go to store |
 | e.l.f. Cosmetics Safe Travels Face Sponge Case - Vegan and Cruelty-Free Makeup What is it: A silicone makeup sponge holder to protect your go-to beauty sponge from dirt and germs on the go.Why you'll love it:Protects your beauty sponge from dirt and grimeVented design allows sponge to completely dry between usesSilicone holder is... ... more | go to store |
 | e.l.f. Cosmetics Halo Glow Pinkie Puffs - Vegan and Cruelty-Free Makeup What is it: A set of 3 reusable mini velour makeup puffs that fit on your finger for precisely applying loose and pressed powders.Why you'll love it:A set of 3 soft, finger-sized beauty puffs for precise application of loose and pressed powdersMini... ... more | go to store |
 | e.l.f. Cosmetics Power Grip Dewy Setting Spray - Vegan and Cruelty-Free Makeup What it is: A bi-phase makeup setting spray with shockingly fine mist that grips makeup for long-lasting wear with a hydrated, dewy finish.Why you'll love it:Bi-phase setting spray with a makeup-gripping water phase and a moisturizing oil phase. Shake... ... more | go to store |
 | e.l.f. Cosmetics Buffing Foundation Brush - Vegan and Cruelty-Free Makeup Teen Vogue 2018 Acne Award Winner for Best Foundation Applicator!Previously Selfie Ready Foundation BrushWhat is it: A foundation brush that buffs and smooths for a seamless application and soft-focus finish.Why we love:Distributes foundation evenlyCan... ... more | go to store |
 | e.l.f. Cosmetics Lip Plumping Gloss In Sparkling Rose - Vegan and Cruelty-Free Makeup What is it: A high-shine pinkish rose lip gloss with a pink and gold shimmer that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact... ... more | go to store |
 | e.l.f. Cosmetics No Budge Retractable Eyeliner In Black - Vegan and Cruelty-Free Makeup What it is: A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power.Why you’ll love it:Smudge-resistant, long-lasting formulaIntense color with a matte finishConvenient retractable designThe perfect... ... more | go to store |
 | e.l.f. Cosmetics Instant Lift Brow Pencil In Taupe - Vegan and Cruelty-Free Makeup What it is: A dual-ended precision eyebrow pencil and spoolie duo that helps you shape even, expertly defined brows.Why you'll love it:Dual-sided, retractable designCreamy, smudge-proof formulaFine tip for extreme accuracySpoolie end for grooming and... ... more | go to store |
 | e.l.f. Cosmetics Lip Plumping Gloss In Mocha Twist - Vegan and Cruelty-Free Makeup What is it: A high-shine pinkish brown lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up,... ... more | go to store |
 | e.l.f. Cosmetics Lip Plumping Gloss In Champagne Glam - Vegan and Cruelty-Free Makeup What is it: A high-shine pink glitter lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up,... ... more | go to store |
 | e.l.f. Cosmetics Lip Plumping Gloss In Pink Cosmo - Vegan and Cruelty-Free Makeup What is it: A high-shine pink shimmer lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up,... ... more | go to store |
 | e.l.f. Cosmetics Eyeshadow "C" Brush - Vegan and Cruelty-Free Makeup 2011 Allure Magazine Best of Beauty Award Winner!This synthetic haired brush is soft, absorbent and can be used with wet or dry products. For best results, clean or wipe brush after each use. - Helps create the perfect smokey eye. - The medium sized... ... more | go to store |
 | e.l.f. Cosmetics Ultra Precise Brow Pencil In Taupe - Vegan and Cruelty-Free Makeup What is it: A dual-ended, retractable brow pencil with a micro-slim tip and spoolie for creating fuller, natural-looking brows.Why we love:Dual-sided, retractible designCreamy, smudge-proof formulaUltra fine tip for extreme accuracyKeep brows in check... ... more | go to store |
 | e.l.f. Cosmetics Blush In Bright Pink - Vegan and Cruelty-Free Makeup This blush enhances your natural, healthy glow and can be used to complement any makeup look. Formulated to create lasting color that accentuates your features and flatters skin tone.e.l.f. is proud to partner with Fair Trade USA™ and manufacture... ... more | go to store |
 | e.l.f. Cosmetics Instant Lift Brow Pencil In Auburn - Vegan and Cruelty-Free Makeup What it is: A dual-ended precision eyebrow pencil and spoolie duo that helps you shape even, expertly defined brows.Why you'll love it:Dual-sided, retractable designCreamy, smudge-proof formulaFine tip for extreme accuracySpoolie end for grooming and... ... more | go to store |
 | e.l.f. Cosmetics Wow Brow Gel In Neutral Brown - Vegan and Cruelty-Free Makeup What is it? A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.Why we love:Buildable wax-gel formula with brushGives you full, voluminous-looking browsAvailable in 5 easy-match shadesNatural eyebrows that wow! This... ... more | go to store |
 | e.l.f. Cosmetics Makeup Brush Cleaner Shampoo - Vegan and Cruelty-Free Makeup For a flawless looking application every time. Washes away dirt, makeup, oil and debris from your brush while conditioning the hair to provide a clean and soft application. Gentle and crafted for daily use.All e.l.f. products are free from phthalates,... ... more | go to store |
 | e.l.f. Cosmetics Lip Plumping Gloss In Praline - Vegan and Cruelty-Free Makeup What is it: A high-shine mauve lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up, fuller... ... more | go to store |
 | e.l.f. Cosmetics Bite-Size Eyeshadow In Pumpkin Pie - Vegan and Cruelty-Free Makeup What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts.Why you'll love it:High pigment eyeshadow with blendable colorMix of 4 matte and shimmer shadesSmooth, creamy applicationIdeally sized for application and... ... more | go to store |
 | e.l.f. Cosmetics Monochromatic Multi Stick In Dazzling Peony - Vegan and Cruelty-Free Makeup What it is: A cream-to-powder, wear-everywhere multi makeup stick that delivers a highly blendable kiss of color to eyes, lips, and cheeks.Why you'll love it:Versatile, multi stick makeup for eyes, lips, and cheeksNon-greasy feeling, lightweight... ... more | go to store |
 | e.l.f. Cosmetics Hydrating Core Lip Shine In Joyful - Vegan and Cruelty-Free Makeup "What is it? A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of a pink rose.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of a pink rose and soft lip shineNourishes and... ... more | go to store |
 | e.l.f. Cosmetics Hydrating Core Lip Shine In Happy - Vegan and Cruelty-Free Makeup "What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of dusty rose.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of dust rose and soft lip shineNourishes and... ... more | go to store |
 | e.l.f. Cosmetics Hydrating Core Lip Shine In Lovely - Vegan and Cruelty-Free Makeup "What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of light red.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of light red and soft lip shineNourishes and... ... more | go to store |
 | e.l.f. Cosmetics Hydrating Core Lip Shine In Ecstatic - Vegan and Cruelty-Free Makeup "What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of deep berry.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of deep berry and soft lip shineNourishes and... ... more | go to store |
 | e.l.f. Cosmetics Concealer & Foundation Complexion Duo Brush - Vegan and Cruelty-Free Makeup What is it? A 2-in-1 makeup brush designed for the application of foundation and concealerWhy we love?2-in-1 brush designed for concealer, liquid and powder foundation applicationCreates a flawless, airbrushed lookThe only tool you need to apply Camo... ... more | go to store |
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